Senior Marketing Manager, Autos
About The Position
If you’re energized by big ideas, bold storytelling, and building marketing programs that make automotive clients say “yes,” this is your moment. As Senior Marketing Manager, Autos, you’ll shape innovative, cross-platform programs that drive revenue, deepen client partnerships, and bring standout ideas to life across Hearst’s iconic brands. You’ll sit at the intersection of strategy, creativity, and execution—partnering with sales, creative, insights, and experiential teams to develop programs that move the automotive industry forward. About Hearst Magazines (Why Us?) Hearst Magazines’ portfolio of more than 30 iconic brands in the U.S.—including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics — inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world—and together, we are shaping what’s next.
Requirements
- 8+ years of experience in digital media, marketing, or advertising
- BA/BS in Marketing, Communications, or a related field
- Proven ability to develop strategic, client-focused solutions that drive revenue growth
- Experience building cross-platform programs across digital, print, video, social, and live experiences
- Digital media fluency including behavioral targeting, native advertising, programmatic, and data-driven solutions
- Understanding of digital metrics and measurement tools (e.g., comScore, Google stack, social analytics, IAB/MRC standards)
- Ability to navigate media planning and client approval processes
- Strong proposal writing, presentation, and storytelling skills with the confidence to lead discussions of all sizes
- Highly organized with exceptional attention to detail and the ability to manage multiple deadlines in a fast-paced environment
- Collaborative mindset with strong interpersonal skills and a solutions-oriented approach
- Proficiency in Google Workspace and Microsoft Office; experience with Adobe Creative Suite is a plus
- This role is based in New York City and requires a hybrid schedule of 4 days per week in the office
Nice To Haves
- Strong understanding of automotive marketing, agency environments, and experiential programs (preferred but not required)
Responsibilities
- Develop innovative, revenue-generating marketing programs for automotive clients across print, digital, video, social, native, and experiential platforms
- Partner closely with the sales team to understand client objectives and craft strategic solutions that move their business forward
- Lead RFP responses and proactive pitches for Hearst Autos brands (Car and Driver, Road & Track, Autoweek) and the Hearst Autos In-Market network
- Collaborate cross-functionally with creative, strategy & insights, design, ad product, publisher teams, Hearst Made, and revenue operations to bring proposals to life
- Create compelling marketing materials including one-sheets, decks, and storytelling assets that clearly communicate value and differentiation
- Develop cross-portfolio opportunities in partnership with other Hearst brands including Esquire, ELLE, Delish, House Beautiful, Men’s Health, and more
- Leverage insights, analytics, and industry research to craft persuasive marketing narratives aligned with client KPIs
- Stay deeply connected to automotive industry trends, agency dynamics, and client strategies to proactively identify new opportunities
Benefits
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
