Senior Marketing Insights Researcher, AI & Product

Linda Werner & Associates

20h•Remote

About The Position

The organization is seeking a senior Marketing Insights Researcher (contract) to support high‑priority product marketing and go‑to‑market initiatives across a major global consumer platform. This role sits at the intersection of product development, AI strategy, and brand‑driven growth. The researcher will partner closely with product, brand, and cross‑functional teams to uncover deep consumer insights, shape strategic direction, and influence both near‑term launches and long‑term brand health. The ideal candidate is a strategic thinker who thrives in ambiguity, brings clarity to complex problems, and is equally comfortable with quantitative and qualitative research. This person should be passionate about the full research lifecycle—from scoping the right questions to ensuring insights land with the right stakeholders at the right moment. A strong understanding of how product experiences shape brand perception is essential. This is a high‑visibility role supporting some of the organization’s most ambitious initiatives, requiring resilience, adaptability, and the ability to operate as both a visionary leader and hands-on executor.

Requirements

8+ years of experience in market research, consumer insights, or strategic consulting.
Demonstrated experience designing and executing both quantitative and qualitative research programs.
Proven ability to translate complex research into clear, actionable strategic recommendations.
Experience working within product or marketing teams and influencing cross‑functional decision‑making.
Strong analytical skills with proficiency in tools such as SPSS, R, Python, or SQL.
Experience with survey design and programming tools (e.g., Qualtrics, SurveyMonkey).
Demonstrated ability to synthesize insights from multiple sources into cohesive strategies.
Experience solving both blank‑slate and well‑defined problems using appropriate methodologies.
Excellent communication and presentation skills, with a track record of influencing senior stakeholders.

Nice To Haves

Experience in brand building, brand strategy, or product marketing.
Experience working with AI‑driven products, features, or technology marketing.
Background in social media, entertainment, or consumer technology.
Experience collaborating with UX Research, Data Science, and cross‑functional product teams.
Familiarity with brand health measurement, tracking studies, and preference research.
High fluency with AI‑powered research tools and agentic workflows.
Master’s or PhD in marketing, psychology, communications, social sciences, statistics, or a related field.

Responsibilities

Serve as the primary insights partner for major product launches, ensuring research directly informs go‑to‑market strategy and brand positioning.
Translate business questions into holistic learning plans, interrogating requests to ensure the team is solving the right problems.
Design and execute high‑impact quantitative and qualitative research, including foundational audience understanding, creative and message testing, campaign development, and product GTM evaluation.
Integrate product usage data, UX research findings, and other inputs to build cohesive, data‑backed strategic recommendations.
Partner with UX Research, Data Science, and Marketing Analytics to develop comprehensive learning agendas and measurement frameworks.
Influence decision‑making, GTM planning, and goal‑setting through clear, compelling communication with stakeholders at all levels, including leadership.
Proactively identify emerging opportunities, risks, and knowledge gaps, bringing a forward‑looking perspective to ambiguous or undefined problem spaces.
Champion and leverage AI‑powered research methodologies to accelerate insight generation and innovation in marketing measurement.