Marketing Insights & AI Innovation Intern
About The Position
At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. The Internship Experience This project‑based internship (one or more scoped projects) places you at the center of modern marketing innovation. As a Marketing Insights & AI Innovation Intern, you will help shape the future of social listening, AI‑powered analytics, and marketing measurement. You’ll work cross‑functionally with Measurement, Social, Data, and Brand teams to transform complex data into insights that directly inform campaign strategy, community engagement, and leadership decision-making.
Requirements
- Familiarity with social listening platforms (Sprinklr a plus).
- Interest or background in AI technologies, NLP, automation tools, or insight generation workflows.
- Exposure to data architecture concepts, SQL environments, or marketing analytics infrastructure.
- Experience with dashboarding tools such as Tableau or Power BI.
- Strong analytical and problem‑solving skills, with the ability to interpret and simplify complex data.
- Excellent communication skills with the ability to present insights clearly and concisely.
- Organized, detail‑oriented, and comfortable working on multiple projects in a fast‑paced environment.
- Collaborative mindset and willingness to work cross‑functionally with diverse teams.
Nice To Haves
- Experience with data warehouses, ETL processes, or database querying (SQL).
- Prior exposure to machine learning concepts, data science workflows, or AI model evaluation.
- Comfort working with large datasets, including cleaning, merging, and structuring data for analysis.
- Experience designing insight decks or delivering storytelling‑driven presentations for senior stakeholders.
- Understanding of sentiment analysis methodologies or social intelligence frameworks.
- Familiarity with Google Analytics, CRM systems, or paid media reporting.
- Ability to build automated workflows using AI tools, scripting, or no‑code automation platforms.
- Experience supporting campaign measurement or marketing research projects.
Responsibilities
- Research and evaluate AI‑driven opportunities to enhance social listening, sentiment analysis, trend detection, and insight generation.
- Assess emerging tools—including LLMs, NLP workflows, automation platforms, and advanced analytics solutions.
- Develop proof‑of‑concept pilots that apply AI to campaign monitoring, audience understanding, and insight automation.
- Present recommendations and an implementation roadmap to Marketing leadership.
- Support ongoing social listening initiatives related to product launches, tentpole events, influencer activations, and brand campaigns.
- Identify shifts in sentiment, awareness, and purchase intent across priority SKUs and audiences.
- Conduct pre‑ and post‑campaign analyses tied to embargo lifts, paid media launches, and community moments.
- Translate social and community conversations into structured insight decks for executive‑level stakeholders.
- Design and build dashboards using internal data architecture (e.g., SQL‑based pipelines, Tableau, Power BI).
- Integrate data from social listening platforms, Google Analytics, paid media sources, and CRM datasets.
- Develop automated reporting views for campaign performance, sentiment tracking, and product‑level mentions.
- Enhance visualization clarity and storytelling quality for leadership‑ready reporting.
- Assist with campaign measurement planning, KPI definition, and performance tracking frameworks.
- Support survey‑based initiatives measuring awareness, sentiment, and purchase intent.
- Help document best practices and standardize social reporting methodologies across teams.
Benefits
- Employee product discounts across Hasbro brands
- Paid time off, including a fully paid company-wide summer break in August
- Volunteer Time Off: 4 paid hours per month to give back through the Team Hasbro volunteer program
- Access to learning and development resources throughout the summer
- Opportunities to connect with fellow Interns and Co-ops and employees across the company
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What This Job Offers
Job Type
Full-time
Career Level
Intern
Education Level
No Education Listed
