Senior Marketing Communications Specialist – Content Writer

Wolters Kluwer•Minneapolis, MN

3d•$85,600 - $149,400•Hybrid

About The Position

The Senior Marketing Communications Specialist, Content Writer is responsible for creating, editing, and producing short- and long-form content and copy to support campaign production, lead generation, and thought leadership for the UpToDate and Medi-Span product suites within the Wolters Kluwer Health Division. This role creates high‑impact content that supports demand generation, brand awareness, customer engagement, and thought leadership for the UpToDate and Medi‑Span product suites. Operating as part of an internal agency team, the Senior Specialist works independently with minimal guidance, solves complex communication challenges, and contributes expertise to cross-functional partners across marketing, product, and customer success. The role requires sound judgment, the ability to analyze information from multiple sources, and the communication skills necessary to explain nuanced or sensitive topics while building alignment among stakeholders.

Requirements

Bachelor’s degree in marketing, communications, or relevant field.
4+ years of copy and content writing experience, preferably for B2B audiences
Healthcare, technology, and/or agency experience strongly preferred
Experience with AI tools for content creation, planning, and support
Experience with project management software
Demonstrate an ability to produce compelling, professional, engaging copy to support business goals
Creative, outside-the-box thinking that can help push copy boundaries while appealing to executive audiences and healthcare professionals
A constructive, curious, and learning mentality, especially in new content processes and an evolving healthcare industry
Demonstrate communication skills and professionalism to interface with peers, internal experts, and executives
Strong problem-solving, analytical, and decision-making skills
Able to work independently and in collaboration with teammates
Excellent follow-through, time management skills, and attention to detail
Able to provide copy samples at request

Nice To Haves

Experience interviewing experts and producing thought leadership, preferred

Responsibilities

Creates clear, engaging, creative copy across a variety of short- and long-form mediums (eBooks, whitepapers, emails, ads, social, video, web, etc.) in line with program briefs to support key campaign and business goals.
Apply best practices in messaging, narrative structure, and B2B content strategy while remaining aware of competitor positioning and market dynamics.
Translate complex healthcare and technology concepts into engaging, accessible content tailored to clinicians, payers, technologists, and executive audiences.
Independently manage multiple concurrent projects, deadlines, and priorities in a fast‑paced environment.
Adheres to brand and style guidelines; supports internal guide maintenance and knowledge-sharing.
Collaborate with marketing, design, product, and internal subject matter experts to define content needs and ensure alignment with brand guidelines and strategic priorities.
Uses AI-powered tools (Jasper, Grammarly) to explore new ways to efficiently produce and atomize content assets, while keeping the human at the center of the writing process.
Understands and continually learns about emerging healthcare technologies and target audiences (providers, health insurance, digital technology, pharmacy, etc.) to support effective, tailored copy.
Proactively generates new content ideas, identifies opportunities for content reuse and optimization, and seeks creative solutions to project blockers.