Marketing Content Writer

Foundation Software • Strongsville, OH

18h

About The Position

Foundation Software, a leading provider of construction software and services-and one of Northeast Ohio's top workplaces-is seeking a strategic, concept-driven Content Writer with experience writing content in an ad agency setting. We're looking for someone who can think in campaigns, shape brand voice, and deliver strategic, high-performing content across channels. You'll partner with our in-house content team and cross-functional stakeholders to concept and execute content that drives awareness, engagement, and growth. We're looking for someone who understands how to craft compelling narratives that support brand positioning, demand generation, and integrated marketing campaigns. A portfolio of your work in this capacity is required to be considered. Essential Functions and Responsibilities Report to the Marketing Content Manager and Vice President of Marketing, serving as a seasoned individual contributor on the content team Bring a strategic, agency-informed perspective to a highly collaborative marketing team; proactively pitch campaign concepts and content initiatives Own the development of high-impact, conversion-focused content across channels, including long-form articles, ad copy, landing pages, thought leadership, and campaign assets Execute integrated content campaigns aligned to brand, demand generation, and product marketing goals Ensure all content adheres to brand standards and style guidelines (modified Associated Press style), maintaining a high bar for quality and consistency Assist with the development and oversee client communications, including newsletters, email campaigns, and lifecycle content Collaborate cross-functionally with designers, demand gen, product marketing, and leadership to bring integrated campaigns to life Required Skills and Experience 3–5+ years of professional content creation experience, preferably within an advertising agency or fast-paced in-house marketing team Proven ability to create strategic, campaign-driven content-not just execute assignments Exceptional writing and editing skills across formats, including digital ads, landing pages, email campaigns, blogs, and additional short and long-form content Strong portfolio demonstrating concepting and execution of integrated campaigns and high-performing marketing content Ability to adapt tone and voice for different audiences and stages of the buyer journey (e.g., executives, financial professionals, operations teams) Deep understanding of brand storytelling, messaging frameworks, and persuasive writing techniques Experience writing for B2B audiences, ideally in software, SaaS, or construction/finance-related industries Highly organized with ability to handle fast-paced, high-volume environments compromised of multiple projects, deadlines, and stakeholders simultaneously Comfortable giving and receiving constructive feedback; able to articulate and defend creative decisions Experience working in collaborative environments with cross-functional teams, including creative, sales, and executive leadership Proficiency with SEO best practices, keyword strategy, and performance-driven content optimization Familiarity with AI-assisted content tools and modern content workflows Self-starter mindset with a strong sense of ownership, accountability, and creative problem-solving This is not an entry-level, journalism or marketing coordinator role.

Requirements

• 3–5+ years of professional content creation experience, preferably within an advertising agency or fast-paced in-house marketing team
• Proven ability to create strategic, campaign-driven content-not just execute assignments
• Exceptional writing and editing skills across formats, including digital ads, landing pages, email campaigns, blogs, and additional short and long-form content
• Strong portfolio demonstrating concepting and execution of integrated campaigns and high-performing marketing content
• Ability to adapt tone and voice for different audiences and stages of the buyer journey (e.g., executives, financial professionals, operations teams)
• Deep understanding of brand storytelling, messaging frameworks, and persuasive writing techniques
• Experience writing for B2B audiences, ideally in software, SaaS, or construction/finance-related industries
• Highly organized with ability to handle fast-paced, high-volume environments compromised of multiple projects, deadlines, and stakeholders simultaneously
• Comfortable giving and receiving constructive feedback; able to articulate and defend creative decisions
• Experience working in collaborative environments with cross-functional teams, including creative, sales, and executive leadership
• Proficiency with SEO best practices, keyword strategy, and performance-driven content optimization
• Familiarity with AI-assisted content tools and modern content workflows
• Self-starter mindset with a strong sense of ownership, accountability, and creative problem-solving

Responsibilities

• Report to the Marketing Content Manager and Vice President of Marketing, serving as a seasoned individual contributor on the content team
• Bring a strategic, agency-informed perspective to a highly collaborative marketing team; proactively pitch campaign concepts and content initiatives
• Own the development of high-impact, conversion-focused content across channels, including long-form articles, ad copy, landing pages, thought leadership, and campaign assets
• Execute integrated content campaigns aligned to brand, demand generation, and product marketing goals
• Ensure all content adheres to brand standards and style guidelines (modified Associated Press style), maintaining a high bar for quality and consistency
• Assist with the development and oversee client communications, including newsletters, email campaigns, and lifecycle content
• Collaborate cross-functionally with designers, demand gen, product marketing, and leadership to bring integrated campaigns to life

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees