Senior Marketing Cloud Email Specialist

Publicis Groupe•Birmingham, MI

17d

About The Position

Join us as a Marketing Cloud Email Specialist and drive our email marketing success. You'll combine technical expertise with marketing strategy to create compelling, compliant email campaigns that engage customers and deliver results.

Requirements

3+ years in email marketing with hands-on Email HTML & Website HTML coding experience
Proficiency in building HTML emails with deep experience in conditional logic, personalization, modularity/components & templates.
Strong background in responsive email design and cross-platform compatibility
Deep understanding of email marketing principles including segmentation and personalization
Experience with Salesforce Marketing Cloud Email Studio, Content Builder, and Automation Studio
Knowledge of Journey Builder for automated campaign development
Familiarity with Einstein features and predictive analytics
Experience with A/B testing methodologies and performance optimization
Knowledge of email deliverability standard processes
Experience with email testing platforms (Email on Acid, Litmus, or similar)
Experience with version control systems (Git) and project management tools (JIRA)
Understanding of automated testing frameworks and QA methodologies
Experience developing AMP (Accelerated Mobile Pages) emails for interactive content
Salesforce Marketing Cloud Email Specialist certification
Experience with advanced email marketing automation
CSS and JavaScript knowledge for enhanced email functionality
Understanding of customer journey mapping and lifecycle marketing
Knowledge of email accessibility standards (WCAG compliance)

Responsibilities

Design, build, and implement comprehensive email marketing campaigns from concept to delivery
Develop responsive HTML email templates optimized for all platforms and devices
Create automated email journeys using Journey Builder to champion customer relationships
Lead sophisticated audience segmentation strategies and contact data organization
Conduct A/B testing to continuously improve email performance and engagement
Leverage Einstein features for predictive analytics and advanced personalization
Monitor email deliverability and implement optimization strategies
Conduct thorough email testing across multiple devices, clients, and browsers
Apply Email on Acid, Litmus, or similar tools to verify email rendering and compatibility
Drive automated testing workflows and comprehensive QA processes while working with Quality Assurance Teams
Run development workflows using Git for version control
Track tasks and issues using JIRA or similar project management tools

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
medical coverage
dental
vision
disability
401k
paid time off