Senior Marketing Campaign Manager

Terraformation

21d • $100,000 - $130,000 • Remote

About The Position

Terraformation’s mission is to restore the world’s forests to reverse climate change and support thriving communities. The Marketing team builds global awareness of nature-based climate solutions and drives demand for Terraformation’s restoration projects. As Senior Campaign Manager, you’ll define and execute integrated campaigns that engage corporate sustainability leaders, climate investors, and ecosystem partners involved in the Voluntary Carbon Market and global reforestation efforts. This role requires a strong account-based mindset, with the ability to design bespoke, high-touch campaigns for a narrow set of priority prospects in an emerging and complex market. You will balance broader market-education initiatives with highly targeted programs built in close partnership with Sales to identify, engage, and advance prospects that match specific investment and project criteria. Through a mix of digital programs, content-driven outreach, segment marketing, and strategically selected events, you will generate qualified pipelines and deepen engagement across early-stage opportunities.

Requirements

• 7+ years of experience in B2B marketing, demand generation, campaign management, or integrated marketing.
• Experience in climate, carbon markets, sustainability, or impact investing.
• Demonstrated ability to plan and execute multi-channel campaigns that drive measurable pipeline.
• Hands-on experience with CRM/marketing automation platforms (HubSpot strongly preferred).
• Experience coordinating or managing events – both virtually and in-person – within broader campaign strategies.
• Strong project management skills and comfort managing contractors or part-time event support.
• Excellent written and verbal communication skills with the ability to craft campaign content.
• Ability to analyze marketing data, generate insights, and optimize workflows and programs.
• Willingness to travel domestically and internationally (approx 15%).

Nice To Haves

• Familiarity with segment marketing, ABM and demand gen strategies in a startup or growth-stage environment.
• Knowledge of event technologies, digital marketing platforms, and modern B2B lead capture tools.
• Proven experience developing integrated marketing campaigns and planning/executing conferences or events in an international, multi-region context.

Responsibilities

• Plan and run multi-channel demand generation campaigns across digital, content, events, and targeted outreach.
• Design account-based campaign plans that surface high-value prospects and support Sales in advancing early-stage opportunities.
• Produce campaign content such as webinar abstracts, event descriptions, speaker profiles, nurture summaries, and social posts.
• Collaborate with content, design, product marketing, and sales teams to align messaging and ensure cohesive execution.
• Track campaign performance, engagement, and sourced pipeline; recommend optimizations.
• Create an event calendar of curated conferences, roundtables, and webinars that support broader campaign plans and sales and company objectives.
• Lead annual event planning, tiering, and selection to support campaign and sales goals.
• Oversee event-focused promotions, landing pages, attendee outreach, and pre/post-event workflows.
• Directly manage event planning for key programs; supervise a part-time event coordinator during peak conference season (approx. Sept–Nov).
• Manage post-event lead capture, enrichment, routing, and reporting.
• Maintain and optimize the marketing tech stack to research, identify, and nurture leads (including HubSpot, Apollo.io, Linktree, Allied Offsets, webinar tools, and integrations).
• Own and manage the end-to-end lead flow processes with a focus on quality and fit for a highly-defined buyer profile.
• Manage forms, landing pages, imports, data hygiene, deduping, and mapping templates.
• Maintain MQL criteria and collaborate with Sales on qualification expectations and SLAs.
• Build dashboards, attribution models, and reporting for campaigns and pipeline development.
• Identify opportunities to advance demand gen maturity (lead scoring, automated routing, triggers, and real-time notifications).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees