Senior Marketing Campaign Administrator - South - East Region

PENN Entertainment • Wyomissing, PA

4d • $58,000 - $62,000

About The Position

WE’RE CHANGING ENTERTAINMENT. COME JOIN US. We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment. Click HERE to discover how we empower team members to grow, thrive, and advance in their careers. WE LOVE OUR WORK. Responsible for the creating, managing, and executing CRM campaign programs. Maintains and updates the customer database within the casino management system (CMS). Assists with managing marketing reinvestment strategy for CRM campaign programs. Manages database marketing requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums. Assists with managing marketing reinvestment strategy for CRM campaign programs. Responsible for database marketing requests and fulfillment of tracking offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums. Responsible for verifying offers and ensures accuracy for market distribution. Creates and analyzes reports. Makes recommendations for improvement as needed. Assists with creation, management, and execution of CRM campaign events. Ensures CRM marketing campaigns are delivered on time and on budget. Responsible for tracking expenses related to CRM marketing programs and supporting compliance to departmental budgets. Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. Ensures customer service standards are followed by all team members and addresses issues as they arise. Takes customer and Team Members calls related to CRM campaign initiatives. Answers questions accordingly and makes recommendations for improvement based upon feedback. Manages relationships with outside vendors to ensure timely, accurate and cost-effective production of campaigns. Responsible for the data integrity of customer database. Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Management. Maintains strict confidentiality in all departmental and company matters. BRING US YOUR BEST.

Requirements

• Bachelor’s degree (B.A./B.S.) in Marketing, Finance, or related field from a four-year college; or three years’ experience in multiple communication channels including direct mail, e-mail, and social media; or equivalent combination of education and experience
• Must have at least two years of Marketing campaign and/or data base experience required
• Must have the ability to drive results and be proactive when working on tasks
• Must have knowledge of customer retention, product, and marketing acumen
• Must have excellent verbal and written communication skills
• Must have strong presentation and client interface skills
• Must be detailed oriented
• Must be able to meet deadlines and to work under the pressure of short time constraints
• Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook)
• Must have knowledge of Email Service Providers
• Advanced experience with relational databases and SQL programming is required
• Must have comprehensive knowledge of CRM systems and processes (included but limited to email, SMS, onsite messaging, push notifications, etc.)
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public
• Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner
• Must have the ability to drive results and be proactive when working on tasks
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs
• Must have demonstrated ability to drive toward results
• Must be at least 21 years of age

Nice To Haves

• Experience with the SQL and a variety campaign management tools is preferred

Responsibilities

• Creating, managing, and executing CRM campaign programs
• Maintains and updates the customer database within the casino management system (CMS)
• Assists with managing marketing reinvestment strategy for CRM campaign programs
• Manages database marketing requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums
• Responsible for database marketing requests and fulfillment of tracking offer campaigns related, but not limited to, advertising, events, promotions, entertainment and sponsorships through all direct response marketing mediums
• Responsible for verifying offers and ensures accuracy for market distribution
• Creates and analyzes reports
• Makes recommendations for improvement as needed
• Assists with creation, management, and execution of CRM campaign events
• Ensures CRM marketing campaigns are delivered on time and on budget
• Responsible for tracking expenses related to CRM marketing programs and supporting compliance to departmental budgets
• Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs
• Ensures customer service standards are followed by all team members and addresses issues as they arise
• Takes customer and Team Members calls related to CRM campaign initiatives
• Answers questions accordingly and makes recommendations for improvement based upon feedback
• Manages relationships with outside vendors to ensure timely, accurate and cost-effective production of campaigns
• Responsible for the data integrity of customer database
• Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Management
• Maintains strict confidentiality in all departmental and company matters

Benefits

• wellness programs designed to support our team members' financial, physical, and mental well-being
• day-one medical coverage
• 401(k) matching
• annual performance bonus
• Paid time off is earned according to the local policy and increases with the length of employment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees