Senior Marketing Automation Specialist
About The Position
We are seeking a proactive and detail-oriented Senior Marketing Automation Specialist to play a critical role in executing and orchestrating integrated marketing campaigns across key platforms, including HubSpot, 6sense, and Qualified. This position reports to our VP of Revenue Marketing and is integral to bringing strategic campaign plans to lifeâleveraging both traditional and AI-powered tools to drive engagement, conversion, pipeline, and revenue impact. The ideal candidate combines technical proficiency with marketing acumen and is passionate about flawlessly executing multi-channel campaigns. You will work cross-functionally with campaign strategists, digital marketers, revenue operations, events, and social teams to deploy, test, and refine marketing efforts across the buyerâs journey.
Requirements
- Bachelorâs degree in Marketing, Business, or a related field preferred.
- 5+ years of experience in marketing automation, campaign execution, or a similar role, preferably in a B2B environment.
- Proficiency in managing marketing platforms: HubSpot and 6sense required. Qualified preferred.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent organizational and project management skills, with the ability to manage multiple tasks and meet deadlines.
- Effective communication skills and the ability to collaborate across teams.
- Familiarity with A/B testing, audience segmentation, and performance reporting.
Responsibilities
- Operate and optimize HubSpot for email marketing, workflow automation, lead nurturing, audience segmentation, and ensuring data accuracy and platform optimization.
- Manage Qualified, ensuring proactive engagement with website visitors via AI chat, supporting lead conversion efforts, and enabling sales triggers.
- Execute account-based experiences and advertising through 6sense, leveraging AI insights for targeting, orchestration, advertising optimization, and personalization.
- Translate campaign briefs into executable assets across email, web, digital ads, and ABM platforms.
- Own the hands-on execution of email campaigns, nurture sequences, workflows, and landing page experiences.
- Ensure campaign assets and messaging are consistent and aligned across channels, including social, digital, and event/webinar-based touchpoints.
- Collaborate with the digital team to develop landing pages, paid social ads, and paid advertising campaigns.
- Work with the social media team to align posts with ongoing growth campaigns for consistent messaging and engagement.
- Manage the marketing calendar to ensure campaign schedules, launches, and key milestones are clearly planned, communicated, and aligned across teams.
- Collaborate with campaign strategists to align execution plans with broader marketing objectives.
- Partner with the marketing ops analyst to design and implement A/B tests, performance tracking, and optimization plans across programs.
- Monitor and report on performance, delivering detailed reports, actionable insights, and tactical recommendations.
- Identify and recommend process improvements to enhance operational workflows, ensuring efficiency and consistency across campaigns.
- Build, maintain, and refine target audience segments for key campaign motions.
- Manage segmentation strategies to support high engagement, conversion rates, and pipeline acceleration.
- Continuously refine targeting and personalization tactics based on platform intelligence and performance data.
- Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals.
Benefits
- Paid Company Holidays + No work on your birthday!
- Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
- Variable bonus eligibility on a quarterly basis
- Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
- Company-paid group Life Insurance + Company-paid Short Term Disability
- Concierge benefit support services
- 401(k) with employer match
- Free access to TimelyCare virtual medical and mental health support
- Mission-Driven Purpose with a Supportive Team Culture
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
251-500 employees
