Senior Marketing Automation Specialist

Perry Homes•Houston, TX

26d

About The Position

The Senior Marketing Automation Specialist is responsible for hands-on execution, optimization, and governance of marketing automation and customer communications within Salesforce Marketing Cloud. This role serves as the technical and operational owner of email, journey orchestration, audience segmentation, and CRM-integrated campaigns, partnering closely with the Senior Manager of Digital Marketing on platform strategy and governance.

Requirements

Bachelor’s degree in marketing, information systems, analytics, or related field preferred.
4-6+ years of hands-on experience in Salesforce Marketing Cloud.
Advanced experience building emails, journeys, automations, and data extensions
Strong knowledge of AMPscript and SQL
Experience working with cross-functional teams (Marketing, Sales, IT, Analytics).
Highly organized, detail-oriented, and comfortable managing multiple automation workflows simultaneously.
Strong analytical skills and experience with marketing data and reporting tools.

Responsibilities

Build, deploy, and manage automated emails and customer journeys in Salesforce Marketing Cloud
Manage CRM-integrated campaigns and data flows between Salesforce CRM and Marketing Cloud
Design and maintain complex audience segmentation using Contact Builder and SQL
Execute lifecycle marketing programs including lead nurture, onboarding, retention, and re-engagement
Ensure data integrity, consent management, and regulatory compliance
Monitor, analyze, and optimize campaign and journey performance
Implement personalization, dynamic content, AMPscript, and testing strategies
Support platform enhancements, upgrades, and continuous optimization initiatives
Provide guidance and enablement to marketing team members on SFMC best practices and capabilities
Coordinate with external vendors or agency partners as needed