SENIOR MARKETING AUTOMATION ADMINISTRATOR

University of Alabama at Birmingham•University, MS

54d•$85,000 - $95,000

About The Position

To manage a team of email marketing specialists in the Office of Marketing and Communications utilizing the Salesforce Marketing Cloud to create campaigns and automations to connect with a target audience. To support and manage projects pertaining to the Salesforce Marketing Cloud. To assist in setting enterprise-wide marketing automation strategy. To administer Marketing Cloud settings, security and integrations. This position is required to keep abreast of best practices in the field and remain up-to-date on current trends and new technologies. This position should anticipate change and ensure the organization is positioned to succeed.

Requirements

Bachelor's degree in Marketing, Business or a related field and seven (7) years of related experience required.
Work experience may NOT substitute for education requirement.

Nice To Haves

Analytical skills
Leadership skills
Prioritization skills
Process improvement and quality skills

Responsibilities

Manages a team of email marketing specialists in the Office of Marketing and Communications.
Helps them in growing their marketing automation skills and assists in managing workload and more complex problem solving.
Supports and manages projects pertaining to the Salesforce Marketing Cloud marketing automation solution.
Assists in setting enterprise-wide marketing automation strategy.
Serves as the systems administrator for the Salesforce Marketing Cloud environment, including system configurations, managing users, defining user roles, and creating automated workflows and journeys.
Acts as the subject matter expert on marketing automation and is responsible for maintenance and enhancements.
Leads analysis of specifications for new development requests, including campaigns, integrations and marketing automation.
Develops journeys and process flows to support the design and development of Salesforce Marketing Cloud solutions and to support institutional goals.
Evaluates the effectiveness of marketing campaigns and continually optimizes campaigns for performance.
Identifies and tracks metrics to make data-driven decisions.
Manages data feeds and other integrations with Salesforce CRM.
Provides solutions and demos to end-users and training to UAB Marketing Cloud users.
Provides support to staff members in solving problems, including case management with Salesforce Help Support.
Writes and automates custom SQL queries to segment data, join data and share data with other business units.
Perform other duties as assigned