Senior Marketing Associate, Content & Social Media
About The Position
This position is based in our New York office at 605 Third Avenue. Are you ready to take your marketing career to the next level in the world’s most exciting tech space? We’re seeking a Senior Marketing Associate, Content & Social Media to join our dynamic team for The AI Summit Series, the premier global AI event portfolio that brings together industry titans, innovators, and thought leaders. Your Impact Reporting to the Marketing Manager, Content you’ll play a pivotal role in creating and executing content and social media strategies that drive audience engagement, increase brand visibility, and support event delegate acquisition. As a key contributor to top-of-funnel marketing efforts, you’ll focus on building awareness and interest among target audiences, ensuring a steady flow of engaged prospects into the marketing funnel. Your work will help establish The AI Summit Series as the go-to destination for commercial AI insights and innovation. This is your opportunity to contribute to the success of the world’s most influential AI events while advancing your career in a fast-paced, innovative environment. Your Role As a key member of the Marketing Team, you’ll:
Requirements
- 2-3 years of experience in marketing, with a focus on content creation and social media management.
- Exceptional writing and editing skills, with the ability to craft compelling content that aligns with brand guidelines.
- A flair for generating innovative ideas and a willingness to experiment with new formats and approaches.
- Ability to use data to inform decisions and optimize content strategies.
- Familiarity with MarTech tools such as Google Analytics, Eloqua, and social media management platforms.
- Strong interpersonal skills and the ability to work effectively in a matrix-style environment with multiple teams and stakeholders.
- A proactive, entrepreneurial mindset with a “test and learn” approach to marketing challenges.
Responsibilities
- Develop engaging, high-quality content across multiple formats, including blog posts, social media updates, infographics, videos, and evergreen email campaigns.
- Take ownership of our social media presence across platforms, ensuring a consistent and compelling brand voice.
- Bring creativity to the forefront by crafting engaging social posts that resonate with our target audience and align with campaign objectives.
- Actively respond to followers, fostering meaningful interactions and building a strong online community.
- Experiment with new formats, trends, and approaches to keep our social media content fresh and innovative.
- Support the implementation of marketing campaigns that align with business objectives and KPIs.
- Create content that resonates with target audiences, driving traffic, engagement, and conversions.
- Collaborate with the SEO team to ensure content is optimized for search engines and aligns with best practices.
- Use data and insights to measure the effectiveness of content and social media efforts, and refine strategies accordingly.
- Work closely with the Marketing Manager, Sales team, and other stakeholders to produce customer-centric materials that support business growth.
Benefits
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- A flexible range of personal benefits to choose from, plus company funded private medical cover
- A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
- Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
- Recognition for great work, with global awards and kudos programmes
- As an international company, the chance to collaborate with teams around the world
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
