Senior Marketing Associate, Content and Social Media - Digital Assets

WisdomTree•Hybrid - New York, NY

2d•$90,000 - $110,000

About The Position

We are seeking an experienced Content and Social Media Marketing Associate to drive strategy and execution across our content, community, and social media efforts. This role is critical in growing our digital presence, sparking community engagement, and contributing to the adoption of on-chain financial products. WisdomTree Digital Assets is building the future of investing through regulated digital funds, tokenized real-world assets, and a crypto-native experience across retail and institutional platforms. This role is open to candidates located in the greater New York metropolitan area or within a commutable distance. Click to view post & apply! Success in this role would be achieved by: Lead the day-to-day strategy and execution across WisdomTree Digital Assets’ social channels (X, Instagram, LinkedIn, etc.) Own our editorial calendar: develop and manage social and blog content plans aligned to product launches, industry events, and market narratives Create and publish engaging, platform-optimized copy and content (original or AI-assisted) to grow reach and engagement – including multimedia content. Monitor and manage community engagement—respond to DMs and tags, surface insights to the team, and spot engagement opportunities in real time Use AI tools (e.g., ChatGPT, Midjourney, Descript) to scale content production, generate creative variations, and streamline workflows Analyze performance metrics and translate insights into actionable improvements Collaborate cross-functionally with product, design, PR, compliance, and research teams Coordinate with external creators, communities, or partners to amplify key initiatives

Requirements

4+ years experience in content marketing or social media management with a strong preference in Crypto, Fintech, DeFi, or Web3
Strong grasp of crypto-native culture, memes, communities, and tone-of-voice
Experience using AI tools to accelerate and improve content creation—bonus points for prompt engineering or automation experience
Excellent writing and editing skills with the ability to tailor content across channels and audiences
Demonstrated ability to build and grow digital communities
Familiarity with analytics tools (e.g., GA4, Sprout, etc.) and how to use data to drive decisions
A self-starter mentality—organized, resourceful, and creative with a passion for experimentation
We’d love to see your creative impact! Please include a portfolio, content and/or campaigns you’ve created or led. This can include links, or any materials that showcase your strategic thinking, execution, and results.

Responsibilities

Lead the day-to-day strategy and execution across WisdomTree Digital Assets’ social channels (X, Instagram, LinkedIn, etc.)
Own our editorial calendar: develop and manage social and blog content plans aligned to product launches, industry events, and market narratives
Create and publish engaging, platform-optimized copy and content (original or AI-assisted) to grow reach and engagement – including multimedia content.
Monitor and manage community engagement—respond to DMs and tags, surface insights to the team, and spot engagement opportunities in real time
Use AI tools (e.g., ChatGPT, Midjourney, Descript) to scale content production, generate creative variations, and streamline workflows
Analyze performance metrics and translate insights into actionable improvements
Collaborate cross-functionally with product, design, PR, compliance, and research teams
Coordinate with external creators, communities, or partners to amplify key initiatives