Senior Marketing Analyst

RUE GILT GROUPE•Boston, MA

39d•$75,000 - $90,000•Hybrid

About The Position

Rue Gilt Groupe is seeking a digitally-led marketing professional to join its entrepreneurial, analytical marketing team and lead initiatives to drive top-line growth via New Member and Non-Buyer Customer Relationship management. As part of this role, you will help develop strategy, inform the product experience, own multi-channel marketing campaigns & execute tests against key areas of the business. This position works cross-functionally with Marketing, Technology, Product, Creative, and Merchandising teams, as well as key external partners to drive measurable and meaningful business results. Our team is highly collaborative, innovative and fast-paced; and the ideal candidate is curious, adaptable, and energized by a dynamic environment.

Requirements

Bachelor’s degree is required
2+ years of developing growth strategies through direct marketing initiatives, with an ongoing style of out-the-box thinking.
Excel
PowerPoint
Tableau

Nice To Haves

Prior Product or Technology Knowledge is a plus.

Responsibilities

Collaborate with Marketing leaders and cross-functional stakeholders to develop the roadmap/test plan to drive New Member registration, improve New Member onboarding and activation, and build Non-Buyer engagement
Build and evolve our New Member and Non-Buyer knowledge base by developing actionable customer insights and KPIs in close collaboration with Analytics, while owning key performance metrics
Analyze business data to uncover meaningful insights and recommend strategic initiatives that improve business performance, customer engagement, and drive incremental value.
Own and lead cross-functional partnerships (Technology/Merchandising/Growth Marketing) to develop effective campaigns for New Members and Non-Buyers across a full breadth of marketing channels (both promotional and non-promotional)
Maintain an in-depth understanding of industry trends and metrics and demonstrate the ability to recognize how they can impact the Rue Gilt Groupe business
Own the creation and delivery of department and business level presentations

Benefits

Comprehensive Coverage: Robust health, dental, and vision insurance effective on the date of hire.
Time & Flexibility: Generous Flex Time Off (FTO) and flexible remote/hybrid work options that support a healthy work-life balance.
Culture: A supportive, inclusive culture that encourages innovation, safety, and creative risk-taking.
Community: Paid volunteer opportunities and regular DEI celebrations to foster a strong sense of community and collaboration.
Impact: The chance to make a real, measurable impact at a mission-driven, fast-growing company poised for major expansion.

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