Senior Analyst - Marketing

American Express•Atlanta, GA

2d•$78,000 - $124,750•Hybrid

About The Position

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. You Lead the Way. We’ve Got Your Back. With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities, and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let's lead the way together. As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Build a dynamic career while doing work that matters for people and businesses everywhere. Find your place in marketing on #TeamAmex. How will you make an impact in this role? Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment and a continued area of investment and focus. The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending, and Co-brand cards. Within Small Business Marketing, the Customer Growth Marketing Team focuses on deepening engagement with existing customers to accelerate growth across our Small Business portfolio. The Senior Analyst, Customer Site will play a key role in supporting end-to-end marketing activities for business banking products on amex.com with a focus on optimizing site experiences to drive customer adoption and mid-funnel acquisition. This role will support the execution and optimization of site journeys by managing creative development, testing and optimization efforts, compliance reviews, and performance reporting. The Senior Analyst will partner closely with cross-functional teams including Product, UX, Analytics, and Technology to deliver seamless, data-driven customer experiences that advance business priorities and improve conversion for our site channel.

Requirements

Digital or Product Marketing experience required
Bachelor's Degree required
Creative thinker who develops innovative, actionable solutions and can work in white space
Strong communicator & self-starter
Strong relationship management skills with the ability to collaborate with stakeholders
Robust analytical skills; translates data into insights
Strong organizational skills with attention to detail; Able to manage multiple priorities, meet timelines, and operate effectively with agility
Ability to thrive in a fast-paced, dynamic environment, both independently and as part of a team
Experience interfacing across technical teams and non-technical stakeholders
Strong presentation and data storytelling skills

Nice To Haves

Proficient with various web analytics, optimization, and tagging platforms (Google Analytics, Adobe Analytics, Heap)
Working knowledge of HTML, CSS, JS
1+ years of experience within a role focused on analytics, ideally website and marketing analytics

Responsibilities

Support the execution and ongoing optimization of digital site journeys for business banking products.
Manage day-to-day marketing execution including creative development, testing, compliance approvals, and deployment.
Partner with analytics to monitor performance metrics and translate results into insights that will inform optimization opportunities.
Support test-and-learn initiatives, including A/B testing and journey enhancements.
Collaborate with cross-functional teams to ensure seamless, data-driven, and compliant site experiences
Support monthly performance reporting, channel forecasting, insights synthesis, and documentation of risks and opportunities - striving for monthly forecast accuracy versus plan.
Ensure all site marketing activities align with enterprise standards for operational excellence
Conduct ongoing competitive intelligence and customer research to support go-to-market strategies and product roadmap development.

Benefits

Competitive base salaries
Bonus incentives
6%25 Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities