Marketing Analyst, Reporting & Analytics

OMNIA Partners • Franklin, TN

34d • Onsite

About The Position

OMNIA Partners is seeking a highly skilled Senior Marketing Analyst with a strong background in marketing analytics to join our Reporting & Analytics team. This role is ideal for a data-driven professional with 10+ years of experience in analyzing marketing performance, customer behavior, and campaign effectiveness. You'll be a key contributor in turning data into strategic insights that optimize marketing efforts and support business growth. This position is fully in-person in our Franklin, TN headquarters. Candidate must be authorized to work in the United States without sponsorship.

Requirements

• Education: Bachelor’s degree in Engineering, Marketing, Business Analytics, Data Science, or related field.
• Experience: 10+ years of professional experience in business or marketing analytics, preferably in B2B or procurement-related industries.
• Strong experience with Salesforce Sales Cloud and Salesforce Marketing Cloud, including custom reporting, campaign tracking, and marketing automation workflows.
• Proficiency in SQL and Tableau required.
• Analytical Thinking: Ability to distill complex data into clear insights and recommendations that drive strategic decisions. Experience building dashboards, segmentation models, and performance scorecards.
• Communication: Strong communication skills with the ability to translate data findings into business language. Experience working directly with marketers and sales teams is essential.
• Attention to Detail: Commitment to accuracy, validation, and clean data practices.
• Leadership & Ownership: Proactive in identifying opportunities for improvement. Capable of leading initiatives independently and mentoring junior analysts as needed.
• Candidate must work fully in person in our Franklin, TN headquarters.

Nice To Haves

• Advanced degrees or certifications in marketing analytics, data visualization, or digital marketing are a plus.
• Experience in Google Analytics (preferably GA4), LinkedIn Campaign Manager, and Looker Studio is a strong plus.
• Familiarity with data wrangling tools like Alteryx, or scripting languages Python, R, Py-Spark for automation and analysis.

Responsibilities

• Marketing Performance Reporting: Lead the development and optimization of dashboards and reporting solutions focused on campaign performance, lead generation, conversion rates, digital engagement, and ROI across various marketing channels.
• Campaign Analysis & Optimization: Evaluate the effectiveness of marketing campaigns (email, social media, paid media, events, etc.). Provide actionable recommendations for improving targeting, messaging, and overall campaign strategy.
• Customer Insights & Segmentation: Analyze customer data to identify trends, behaviors, and opportunities. Support the development of audience segments and personas to improve personalization and engagement strategies.
• Attribution & Funnel Analytics: Build multi-touch attribution models and analyze the full marketing and sales funnel to understand how different channels and tactics contribute to revenue.
• Salesforce Integration & Analysis: Leverage Salesforce Sales Cloud and Salesforce Marketing Cloud to analyze lead and opportunity data, marketing campaign effectiveness, customer journeys, and sales pipeline performance. Assist in building reports and dashboards directly in Salesforce platforms to support cross-functional business decisions.
• Data Integration & Enrichment: Combine data from Salesforce and multiple digital platforms (Google Analytics, LinkedIn, etc.) to create a holistic view of marketing performance. Create a 360 degree view of the campaign reporting framework from digital marketing data to website, digital products performance data to measure the effectiveness of the campaigns in conversions.
• Stakeholder Collaboration: Partner closely with marketing, sales, and business development teams to understand goals, align on KPIs, and deliver insights that inform strategy and budget allocation.
• Predictive & Strategic Analysis: Use forecasting, modeling, and trend analysis to anticipate customer needs and inform proactive marketing strategies.
• Tool Ownership & Innovation: Champion the use of analytics tools such as Tableau, SQL, and Alteryx to drive self-service analytics. Lead enhancements in reporting infrastructure to improve speed, accuracy, and business relevance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 51-100 employees