Senior Marketing Analyst

Sentry Insurance Agency • Stevens Point, WI

4d • Hybrid

About The Position

Our Marketing Analysts contribute to the development and administration of corporate marketing programs. This position can be filled as a Marketing Analyst or a Senior Marketing Analyst, based on the qualifications and experience of the selected candidate. For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas.

Requirements

• Bachelors Degree or equivalent work experience.
• Minimum of 2 years related work experience.
• Marketing and database experience is required.
• Ability to learn, understand, and apply a wide range of company products, services, and marketing strategies.
• Excellent written and verbal communication skills.
• Strong analytical skills to include working knowledge of complex statistical analysis, spreadsheets, and database applications.

Nice To Haves

• 5 or more years of related work experience preferred.
• Qualtrics Explore and Qualtrics XM Discover experience strongly preferred.
• Experience in strategy and relationship management preferred.
• Working knowledge of CX experience best practices preferred.

Responsibilities

• Collect, analyze, and maintain market research used in the development of marketing programs.
• Prepare reports that interpret market conditions and potentials.
• Collect marketing intelligence regarding marketing and brand performance.
• Create tools and reporting and which measures and communicates the effectiveness of Sentry’s current customer experience.
• Administer customer survey development.
• Design survey drafts and build questionnaires within Qualtrics Explore survey platform.
• Create reports and data visualization dashboards as necessary, including system-generated reports and additional analysis in excel as needed.
• Design and facilitate qualitative customer panel and design reporting of results.
• Participate in the development of a customer outreach program.
• Help define protocol for customer follow-up.

Benefits

• Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you’ll work in office.
• As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office.
• Meal Subsidy available for associates who report to an office.
• 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.
• Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program
• Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off
• Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle.
• Well-being and Employee Assistance programs
• Sentry Foundation gift matching program to encourage charitable giving.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level