Senior Marketing Analyst

Sentry Insurance AgencyStevens Point, WI
4dHybrid

About The Position

Our Marketing Analysts contribute to the development and administration of corporate marketing programs. This position can be filled as a Marketing Analyst or a Senior Marketing Analyst, based on the qualifications and experience of the selected candidate. For this position, Sentry does not offer employment to holders of F-1, J-1, and H-1 Visas.

Requirements

  • Bachelors Degree or equivalent work experience.
  • Minimum of 2 years related work experience.
  • Marketing and database experience is required.
  • Ability to learn, understand, and apply a wide range of company products, services, and marketing strategies.
  • Excellent written and verbal communication skills.
  • Strong analytical skills to include working knowledge of complex statistical analysis, spreadsheets, and database applications.

Nice To Haves

  • 5 or more years of related work experience preferred.
  • Qualtrics Explore and Qualtrics XM Discover experience strongly preferred.
  • Experience in strategy and relationship management preferred.
  • Working knowledge of CX experience best practices preferred.

Responsibilities

  • Collect, analyze, and maintain market research used in the development of marketing programs.
  • Prepare reports that interpret market conditions and potentials.
  • Collect marketing intelligence regarding marketing and brand performance.
  • Create tools and reporting and which measures and communicates the effectiveness of Sentry’s current customer experience.
  • Administer customer survey development.
  • Design survey drafts and build questionnaires within Qualtrics Explore survey platform.
  • Create reports and data visualization dashboards as necessary, including system-generated reports and additional analysis in excel as needed.
  • Design and facilitate qualitative customer panel and design reporting of results.
  • Participate in the development of a customer outreach program.
  • Help define protocol for customer follow-up.

Benefits

  • Sentry is happy to offer flexibility through a scheduled Hybrid work model. Monday and Friday work from home if you choose to, Tuesday through Thursday you’ll work in office.
  • As a Sentry associate, you will have an in-office workspace and materials for your home office. In addition to the laptop, you will receive prior to your start, Sentry will provide equipment for your home office.
  • Meal Subsidy available for associates who report to an office.
  • 401(K) plan with a dollar for dollar match on your first eight percent, plus immediate vesting to help strengthen your financial future.
  • Continue your education and career development through Sentry University (SentryU) and utilize our Tuition Reimbursement program
  • Generous Paid-Time Off plan for you to enjoy time out of the office as well as Volunteer-Time off
  • Group Medical, Dental, Vision, Life insurance, Parental leave, and our Health and Wellness benefits to encourage a healthy lifestyle.
  • Well-being and Employee Assistance programs
  • Sentry Foundation gift matching program to encourage charitable giving.
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