Senior, Market Analytics

Nike • Beaverton, OR

6d

About The Position

Macro & Competitive Analytics brings the outside in to provide a unique perspective on Nike Inc’s performance and environment. Part of the Strategy function, they contextualize what is happening in the broader macro, market, and competitive landscape in which Nike operates, deep dive into the biggest opportunities for growth, and inform our enterprise strategic direction. WHO WE ARE LOOKING FOR As Senior, Market Analytics, you will be part of the team responsible for providing robust market measurement and analysis to increase understanding of Nike Inc. performance, identify growth opportunities, and mitigate risk. You will contribute to a wide range of initiatives, including onboarding new data sources and tools, expanding and embedding existing capabilities, and delivering actionable intelligence for the business. The ideal candidate brings together business experience, technical expertise and story-telling abilities. WHAT YOU’LL WORK ON Measuring, reporting, and diagnosing market size and share - one of three primary KPIs for the Nike enterprise - across Brands, Sports, and Markets Tracking and assessing indicators of brand choice to provide a holistic understanding of who is winning with consumers Developing a working knowledge of our data sources (internal and external) and applying the right data and methodology to address a business problem Analyzing multiple signals to identify macro, market, and consumer trends and drivers of performance and communicating their impact on Nike’s business objectives Contributing to key corporate moments (SPKO, CSR, QBR, BOD) and analytics projects that inform our strategic direction Partnering with Data Science and Business Intelligence to enhance our measurement capabilities and reporting tools, co-owning requirements and development Supporting education, adoption, and integration of the team’s data, tools, and insights across the enterprise Increasing team efficiency and impact by applying best practices and improving workflows WHO YOU’LL WORK WITH This role sits on the Macro and Competitive Analytics team within the Corporate Strategy function and reports to the Director of Market Analytics. You will work with Geo & Marketplace, Sport, and Jordan Analytics teams on capability adoption and application on behalf of their stakeholders. You will partner closely with Data Science on expanding the accuracy, coverage, and depth of our capabilities and with Business Intelligence on democratizing market performance data. You will collaborate with teammates in Corporate Strategy to set and action on strategic priorities and drive accountability to our strategy and business among enterprise leaders. You may also work with Finance, Planning, and other Corporate Functions to leverage our capabilities and reporting and answer ad-hoc business questions. Finally, you will engage with vendor partners who provide syndicated and custom market data and analysis.

Requirements

• Bachelor’s degree in Analytics, Statistics, Strategy, Business or related field. Will accept any suitable combination of education, experience and training.
• 3+ years’ experience working in market intelligence, consumer insights, or applied analytics
• Ability to connect data across multiple sources, extrapolate insights, and distill signals into accurate, compelling and actionable story-telling
• Comfortable communicating findings to diverse stakeholders, conveying both methodological rigor and business relevance
• Strong project management capabilities, with the ability to contribute to multiple projects, translate business needs into capability roadmaps and analytical plans, and continuously track milestones, progress, and risks
• Skilled at building relationships, fostering teamwork, and partnering cross-functionally to achieve goals
• Understands current sport, fitness and retail landscape (digital and physical), including consumer and commercial KPIs, key competitors, emerging trends, and current events
• Hands on experience with coding languages (e.g., SQL, Python, R) and analytics tools (e.g., Databricks, Snowflake, Tableau)
• Problem-solving capabilities, willingness to learn, and comfort operating in ambiguous and dynamic environments

Responsibilities

• Measuring, reporting, and diagnosing market size and share - one of three primary KPIs for the Nike enterprise - across Brands, Sports, and Markets
• Tracking and assessing indicators of brand choice to provide a holistic understanding of who is winning with consumers
• Developing a working knowledge of our data sources (internal and external) and applying the right data and methodology to address a business problem
• Analyzing multiple signals to identify macro, market, and consumer trends and drivers of performance and communicating their impact on Nike’s business objectives
• Contributing to key corporate moments (SPKO, CSR, QBR, BOD) and analytics projects that inform our strategic direction
• Partnering with Data Science and Business Intelligence to enhance our measurement capabilities and reporting tools, co-owning requirements and development
• Supporting education, adoption, and integration of the team’s data, tools, and insights across the enterprise
• Increasing team efficiency and impact by applying best practices and improving workflows

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees