Senior Manager, Web Strategy

Demandbase

17d

About The Position

Demandbase is looking for a Senior Manager of Web Strategy to own and evolve our web strategy as a core growth engine. This role blends strategy and execution—driving conversion, discoverability, and scalability across the web experience while managing internal and external web resources.

Requirements

• 8-10 years of relevant professional experience
• 3-5 years in people management experience
• Experience owning web strategy in a B2B SaaS environment, with measurable impact on growth or demand generation
• Experience supporting enterprise and mid-market audiences; B2B SaaS strongly preferred
• Strong technical fluency to partner with and manage web developers and CMS platforms
• Hands-on experience leading CMS migrations (e.g., WordPress to Webflow) and ongoing platform optimization
• Advanced use of web analytics, experimentation, and performance reporting to inform strategy and influence stakeholders
• Proven budget management experience, including internal teams and external vendors

Responsibilities

• Own end-to-end web strategy, ensuring the site supports demand generation, PLG motions, and revenue growth
• Conduct gap analysis of current-state web capabilities and build a clear bridge plan to future-state goals
• Lead conversion rate optimization (CRO) efforts, including landing page strategy, testing, and performance improvement
• Drive SEO and AI search optimization to improve discoverability and inbound performance
• Manage web development resources, including prioritization, capacity planning, budgets, and delivery timelines
• Partner with design and marketing to define web design standards and user experience strategy
• Provide technical oversight for CMS platforms and migrations (e.g., WordPress to Webflow), ensuring scalability and performance

Benefits

• Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources. We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees