Senior Manager, User Growth & Engagement

TP-Link Systems • Irvine, CA

12d • $140,000 - $170,000

About The Position

We’re seeking a strategic and hands-on Senior Manager, User Growth & Engagement to unlock the full potential of one of the largest user databases in the connected home industry. In this role, you will unify fragmented user data, automate lifecycle programs that drive repeat purchase and product adoption, and build community engagement that strengthens brand loyalty and insights. This is a high-impact position that works cross-functionally to turn user relationships into a powerful advantage for the business.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Information Systems, or a related field required.
• 5–8+ years of experience in CRM, lifecycle marketing, user operations, or growth automation
• Proven success activating and retaining large-scale user bases (1M+ users preferred)
• Hands-on expertise with CRM and CDP platforms (e.g., Salesforce Marketing Cloud, HubSpot, Braze, Mailchimp, Klaviyo or similar)
• Proven success developing and executing multi-channel lifecycle programs using email, push, and in-app messaging
• Strong technical capability in automation , segmentation, personalization, and building complex customer journeys
• Experience in consumer electronics, IoT, or app-connected hardware ecosystems
• Comfortable working cross-functionally with Product, Engineering, eCommerce, and Support
• Experience managing community engagement platforms (forums, reviews, advocacy programs)
• Excellent communicator able to turn user data into actionable business recommendations
• Comfortable working cross-functionally with Product, Engineering, eCommerce, and Support

Nice To Haves

• Experience with subscription, membership, or loyalty program growth
• Knowledge of behavioral copywriting principles for lifecycle optimization
• Experience leading small teams or direct reports
• Familiarity with data privacy regulations (GDPR, CCPA, CAN-SPAM, etc.) and compliant communication practices

Responsibilities

• Build a unified user identity by integrating fragmented data across website, app, email, and retail systems
• Lead digital strategy and execution across CRM channels (email, app messaging, and web) to drive user activation, retention, and repeat purchase
• Build and grow user communities (forums, reviews, ambassadors) to strengthen product advocacy and brand affinity
• Develop and automate lifecycle programs (onboarding, feature adoption, loyalty, cross-sell, win-back) to increase engagement and customer LTV
• Serve as the marketing automation expert, architect workflows, improve deliverability and personalization, and maximize effectiveness of CRM/CDP tools
• Manage and mentor a small team across email, web, and analytics, ensuring alignment with business goals and continuous capability improvement
• Own CRM/CDP platform operations including segmentation, multi-channel campaign deployment, performance analytics, and optimization
• Partner closely with Product and Marketing teams to surface user insights that guide roadmap decisions and drive feature adoption
• Track and report key growth KPIs including activation, retention, repeat purchase rates, churn reduction, and lifetime value

Benefits

• Pay Range:   $140,000 - $170,000
• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events
• Free lunch Friday

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees