Senior Manager, Tradeshow and Industry Partnerships

SAGA Diagnostics

30d

About The Position

The Senior Manager, Tradeshow & Industry Partnerships will lead the strategy, planning, and execution of national and regional medical conferences, tradeshows, and industry collaborations that elevate the Pathlight™ brand across oncology. This role combines strategic visibility-building with hands-on event execution and is ideal for a marketing professional who thrives on precision, partnership, and performance.

Requirements

• Bachelor’s degree in Marketing, Communications, Hospitality/Event Management, or related field.
• Minimum 5 years of experience in tradeshow or event marketing — ideally within diagnostics, life sciences, or a regulated healthcare environment.
• Demonstrated success executing complex, multi-stakeholder events and managing industry partnerships.
• Proficiency in Microsoft Office Suite; experience with Salesforce, HubSpot, or event management tools (Cvent) a plus.
• Ability to lift up to 25 lbs and travel approximately 25–30%.
• Highly organized, accountable, and detail-oriented with strong project management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Self-motivated, deadline-driven, and able to manage multiple priorities in a fast-paced environment.
• Customer-service orientation and proactive problem-solving mindset.
• Deep understanding of healthcare compliance and industry standards for promotional activities.

Responsibilities

• Develop and execute SAGA’s annual tradeshow and congress strategy aligned with commercial and corporate objectives.
• Manage all aspects of event planning and delivery — including booth design, logistics, shipping, budgeting, vendor coordination, and on-site management.
• Collaborate cross-functionally with Marketing, Sales, and Medical Affairs to ensure cohesive messaging and engagement strategies.
• Oversee vendor and agency relationships, negotiating contracts and ensuring high-quality service delivery.
• Coordinate executive participation, KOL involvement, and industry engagements to maximize brand impact.
• Track regional conference activity, manage exhibit logistics and shipments, and ensure processing of all show leads through CRM systems.
• Create and maintain conference-specific budgets, evaluate expenditures, and manage invoice processing.
• Analyze post-event metrics (ROI, lead generation, engagement) and prepare performance reports with recommendations for optimization.
• Identify and manage partnerships with professional societies, advocacy organizations, and conference bodies (e.g., ASCO, SABCS, COA, NCBC, ASBrS).
• Drive sponsorships, symposia, and co-marketing initiatives to enhance Pathlight™ visibility and thought leadership.
• Collaborate with internal stakeholders to align partnership activities with scientific, commercial, and corporate strategies.
• Stay informed about industry trends, competitor activities, and emerging opportunities for collaboration.
• Lead the patient advocacy and professional engagement strategy across educational, conference, and digital platforms.
• Build and maintain relationships with Patient Advocacy Groups aligning community needs with company objectives.
• Ensure consistent Pathlight™ brand representation across all events, materials, and experiences.
• Oversee creation of event marketing collateral, signage, and promotional items.
• Support corporate communications and public relations initiatives tied to tradeshows and external partnerships.

Benefits

• Competitive Compensation and company wide benefits plan
• Opportunities for career advancement and professional development.
• A collaborative and innovative work environment dedicated to improving oncology outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees