Senior Manager, Trade Marketing, Savory

Mondelēz International•East Islip, CT

10d

About The Position

This role is responsible for leading and driving customer-focused strategies and execution, ensuring alignment between commercial plans, innovation, and operational excellence. The ideal candidate will possess a strong understanding of category management, customer planning, and the Enterprise Business Planning (EBP) process. This role will have a specific channel assignment driving application of plans for the assigned business, and also act as a brand co-pilot with influence to commercial strategy, portfolio management and commercialization, as well as the business plan delivery for an 18-24 month horizon. Requires strong leadership, analytical skills, and the ability to influence stakeholders across various functions.

Requirements

Category development, key accounts and market insight analysis and delivering growth through category leadership
Be seen as the Category expert internally and create compelling, actionable & measurable category plans
Delivering strategic plans, measuring and monitoring results, and making recommendations to achieve growth targets
Influence stakeholders and interacting effectively with others, with the courage and resilience to hold an alternative point of view, and progress to shared goals and outcomes
Analytical Mindset: Way of thinking that involves breaking down complex problems into smaller parts to find logical solutions. Insights to actions.
Adaptability/Agility: Adjust behavior, thoughts, and actions in response to changing circumstances, challenges, or new situations and/or Anticipating and responding to change, thinking strategically, navigating and embracing change, and managing risk.
Critical Thinking: Analyze information objectively, evaluate arguments, and draw logical conclusions.
Strategic Thinking (long vs short view): Ability to see the "big picture," analyze information, and plan for long-term goals while anticipating challenges and opportunities.
Stakeholder Management: Ability to build relationships and understand how to navigate organization through process.
Omni Mindset: All-encompassing, holistic, and integrated approach to thinking, planning & execution.
Story Telling: Knowing your audience, engaging them with emotion and conflict. Speaking confidently without knowing all of the details.
Decision-statement thinking mindset: identify true business issue, consider options, recommend/select best business decision based on appropriate financial and non-financial factors
At least 5 Years’ Experience in CPG, with preferred experience in multiple channels and routes to market across breadth of responsibility in Customer Key Account Management, Retail, People Leadership.
Expertise regularly leveraging data to evaluate results and drive recommendations- Customer POS data, Syndicated data (Nielsen), Power BI and Tableau Dashboards
Bachelor’s Degree

Nice To Haves

Proven experience in the fast-moving consumer goods field is a distinct advantage
Optimal candidates may also have a broadening career experience in Insights, Revenue Growth Management or Marketing

Responsibilities

Deliver In-Year AC Sufficiency: Manage risks and opportunities (R&O) and integrate them into the IBP process to ensure achievement of Annual Contract (AC) targets.
Monthly Category Guidance- input to EBP: Provide direction based on APEX insights to guide monthly category input to future plan.
Monthly CPR Process & APEX Snapshot: Oversee the Customer Performance Review (CPR) process and provide regular APEX snapshots.
O&R influence into the EBP Process, including collaboration with CBT, Finance and RGM (Revenue Growth Management) who owns the IFR (incremental fund request) process.
Customer Authorization/Delist Changes: Manage customer authorization processes and delisting changes as input to category business plan
VOC (Voice of Customer): Gather and disseminate customer strategies and competitive intelligence through the CBT.
QBR/MPR Support: Provide support for sales Quarterly Business Reviews (QBR) and category Monthly Performance Reviews (MPR).
Monthly/Bi-Monthly CBT Connects: Facilitate regular communication and collaboration within the CBT.
TDP Customer Forecast into EBP: Integrate the Trade Development Plan (TDP) customer forecast into the EBP process.
Pacing Review: Regularly review pacing against targets and identify areas for improvement.
S&OE Updates: Provide updates on Sales and Operations Execution (S&OE).
Channel/Customer Strategy: Develop and refine channel and customer strategies to deliver multi-year strat plan targets.
Influence portfolio commercialization agenda and activation plans to suit critical channels and appropriate pack types to suit consumption occasion (considering ePacks, OTG via immediate and future consumption packs, needed OPP and value sizes)
PICOS/CCV/Brand Activation Plans: Develop and implement PICOS (Picture of Success), Customer Connection Vision (CCV), and brand activation plans.
Customer Planning/T2T/Innovation Meetings: Lead and participate in customer planning meetings, Top-to-Top (T2T) meetings, and innovation discussions.
i2M Process: Manage the i2M (Idea to Market) process with input from the NIM (New Item Management).
AC Planning/Check-In Support: Align activities with the Annual Contract for assigned Brand responsibility. For customer responsibility, support the AC planning process and conduct regular check-ins.
Customer Planning/Innovation Meeting: Facilitate customer planning and innovation meetings.
PICOS/MSL/Toolbox: Contribute to the development and utilization of PICOS, Marketing Sales Linkage (MSL), and other relevant tools.
Omni Activation: Partner with colleagues in Omni Marketing and in-Store Merchandising to deliver engaging shopper program plan (including display unit plan) to support key drive windows for assigned brand portfolio