Senior Manager, Technology & Innovation Communications

GE Appliances•Louisville, KY

About The Position

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together. The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together , we always look for a better way , and we create possibilities . Interested in joining us on our journey? At GE Appliances, a Haier company, we are building a world where creativity and innovation make life better at home. We are looking for a Senior Manager of Technology & Innovation Communications who can translate complex technologies into compelling stories that strengthen our reputation and media visibility. In this role, you will shape narratives around innovation, ecosystems, and new channels such as Air & Water and our digital platforms — including SmartHQ, energy management solutions, and the application of AI in our products and operations. You will partner across teams to develop and share stories that highlight GE Appliances’ leadership in technology and create meaningful connections with key audiences.

Requirements

Bachelor’s degree in communications, Journalism, Public Relations, Marketing, or related field.
7 years of progressive experience in a communications-related role with a strong focus on technology or innovation storytelling.
Proven ability to secure impactful media placements and build relationships with reporters in technology, innovation, and business press.
Strong understanding of digital platforms, data-driven storytelling, and emerging communications channels.
Excellent writing, editing, and presentation skills with the ability to translate complex technical concepts into accessible, compelling narratives.
Demonstrated success leading large, cross-functional communications projects with measurable outcomes.
Executive presence with the ability to advise and influence senior leaders.
Willingness to travel (up to 20%).

Nice To Haves

Experience in crisis communications and issues management.

Responsibilities

Develop narratives that make complex topics — including digital transformation, AI, and ecosystems — understandable and engaging for a wide range of audiences.
Create high-quality content across formats such as press releases, executive bylines, media briefings, digital copy, and thought leadership pieces.
Build and maintain strong relationships with technology, business, and consumer media outlets.
Secure impactful coverage that positions GE Appliances as a leader in smart technology, AI, connected ecosystems, and emerging technologies.
Lead multi-platform campaigns showcasing new product categories, SmartHQ innovations, growth channels such as Air & Water, and ecosystem partnerships.
Identify opportunities to share stories across earned, owned, shared, and paid channels.
Provide trusted communications counsel to senior leaders on technology and innovation.
Strengthen connections across partner ecosystems, including technology companies, retailers, energy providers, digital platforms, and industry groups.
Support proactive and responsive communications related to technology, regulation, or product adoption.
Contribute to crisis communications preparedness and response.
Collaborate on corporate, product, and brand communications efforts as needed.