Senior Manager, Strategic Partnerships Marketing

goop•New York, NY

6d•$110,000 - $120,000

About The Position

As a Senior Manager, Strategic Partnerships Marketing, you will play a key role in developing and executing innovative marketing initiatives that drive revenue from brand partners across myriad categories. Sitting within the Strategic Partnerships division, this role bridges creative storytelling and business strategy, ensuring successful partnerships from ideation to execution. The role collaborates closely with sales, marketing, and cross-functional stakeholders to create high-impact programs that align with goop and brand partner objectives.

Requirements

8-10 years of experience in marketing, strategic partnerships, or a related field
Extensive experience developing and executing integrated marketing campaigns across media channels (digital, podcast, social, experiential, etc.)
Highly organized and detail-oriented with a proven ability to manage multiple projects simultaneously while meeting tight deadlines in a fast-paced environment
Exceptional written and verbal communication skills, with confidence in presenting to both internal and external stakeholders
Strong collaboration skills, with the ability to work cross-functionally and build relationships with key stakeholders and partners
Proficiency in Microsoft Office and Excel, with expertise in PowerPoint, Keynote, and Canva
Occasional availability outside of standard business hours, including evenings and weekends, to support events

Responsibilities

Develop and lead proposal ideation, create compelling pitch decks for major accounts within the goop Strategic Partnerships division
Oversee the execution of sold programs and partnerships, serving as the primary point of contact for all post-sale communications with internal teams and external partners
Collaborate with marketing, sales, and cross-functional teams (e.g. editorial, creative, production, social, PR and brand marketing, retail, etc.) to brainstorm and develop strategic initiatives that drive revenue and enhance client engagement across all goop platforms
Conceptualize and launch new goop tentpole products, develop persuasive sales materials, and drive successful partner sell-through
Engage with senior leadership, contributing insight, ideas and strategy
Conduct in-depth market research to uncover trends, opportunities, and insights that support marketing and sales strategies
Analyze and compile post-campaign wrap reports and case studies, delivering key learnings and performance insights
Develop and manage program budgets for sold programs to be executed