Senior Manager, Strategic Initiatives

News Corporation•New York, NY

44d•$110,000 - $160,000

About The Position

The Senior Manager, Strategic Initiatives supports the development of new revenue-generating initiatives across WSJ as well as efforts to instill an integrated marketing strategy to the user funnel. This role works closely with the Director, WSJ Marketing & Subscription Strategy to shape business cases and ensure alignment across stakeholders as new strategic initiatives move from idea to reality.

Requirements

10 years of experience in business strategy, product support, or consumer insights.
Strong organizational skills and ability to manage multiple workstreams.
Comfortable working cross-functionally and communicating across disciplines.
Analytical mindset with curiosity about new business models and product opportunities.
Confident writer and presenter who can synthesize inputs into concise outputs.

Nice To Haves

Experience in subscriptions, consumer media, or digital products a plus.

Responsibilities

Support early-stage ideation and prioritization of new subscription verticals, product extensions, and marketplace concepts.
Collaborate with Consumer Insights to gather and synthesize research that informs business opportunity assessment.
Conduct light market scans, competitor analysis, and audience profiling to support decision-making.
Help build initial business cases for new concepts, including audience sizing, value proposition framing, and KPI definition.
Assist in coordinating pilot launches in partnership with Product, Editorial, and Marketing teams.
Liaise with cross functional teams to ensure requirements are captured and deliverables are met.
Help prepare materials for leadership presentations, roadmap reviews, and go/no-go decision points.
Support cross-functional development and implementation of integrated marketing strategies in partnership with Manager, Go-to-Market
Develop and maintain structured documentation for each initiative, including briefs, tracking templates, and recaps.
Contribute to the development of playbooks and repeatable workflows for innovation testing and scaling.