Senior Manager, Sports/Train Brand Marketing, NYC

Nike•New York, NY

About The Position

We are seeking a highly experienced Senior Brand Manager to lead the Multi-Sport and Training Brand Marketing efforts in New York City. The ideal candidate should have an unrivaled understanding and deep passion for the city's dynamic sports environment, with expertise spanning across Football, Baseball, Tennis, and Golf as well as understanding the training landscape. This candidate should be a consumer obsessed marketer, a team-first collaborator, energy-giving partner, and brand innovator with an openness to learn. As part of our New York City Brand Marketing team, the role will report to the NYC Sr. Director of Brand Marketing. Qualified candidates should have experience leading brand strategy, orchestrating cross-channel marketing plans, navigating partnerships with athletes, leagues, training network and community organizations, and brilliantly executing seasonal activations across the city. Should posses a comprehensive understanding of the multi-sports calendar and display sharp insights into the interest and motivations of the NYC teen athlete. A keen awareness of nuances and intricacies of the NYC sports communities is essential, alongside the ability to lead multiple projects across a matrixed organization. Must have a deep understanding the nuances of sports across the five boroughs and how to tap into and serve our HS teen athlete across our major sports networks. While bringing in key partners and influencers to build authentic experiences for our consumers.

Requirements

Bachelor’s degree in Marketing, Business, Communications or a closely related field. Will accept any suitable combination of education, experience, and training
8+ years of experience in brand marketing or related experience with a deep understanding
Demonstrated genuine passion and deep understanding of sports, culture, fashion, trends and growing the sport across high school teens
Extensive knowledge of the Nike football, tennis and golf athlete portfolio
Digital first mindset with strong initiative and curiosity to cultivate innovation
External facing experience with league and retail partners
Exceptional verbal and written communication skills
Ability to balance creativity with organization and discipline in fast moving, ambiguous environment
Team Leadership: Leads by example, with the ability to instill trust & confidence in the team. Brings energy and confidence into every room
Creativity & Inspiration: Creative strategist that drives bold, insight-led ideas and inspires and motivates others to be fearless in their thinking
Expert Communicator: Quarterbacks the cross-functional offense and represents New York City across the Nike matrix and externally
Marketing Expertise: A marketer who is passionate about seeking insights and building strategies to serve the sports teen athlete, tapping into the richness and insights from New York City
Grow Yourself. Constantly pushing yourself to learn, expand and grow through a curious and infinite mentality.
Instills Trust. You listen, understand and collaborate. Always embracing diverse points of view.
Acts with Courage. You take informed risks and showcase a bold, creative and innovative mentality.
Grow Together. You focus first and foremost on helping your team grow by investing time in them and advancing the common objectives.
Champions Effective Partnership. This role will be the driver of collaboration with a process-oriented approach and finding ways to drive efficient work.
Values Differences. You understand and prioritize the value of diversity in is most vast definition. You listen and amplify every voice.
Grow the Business. You think as an enterprise leader, always making decisions based on our strategic priorities and aiming to grow our brand and business.
Thinks Strategically. You envision a future that doesn’t exist. You translate consumer insights into opportunities that can be converted into clear strategic direction.
Cultivates Innovation. You are a driver of learning agility, encouraging failure in pro of progress and learning. You embrace disruption to create.

Responsibilities

Partner with our North America Sports and Training Brand Management teams and NYC marketing functional partners to bring a New York City dimension to Nike Football, Tennis, Baseball, Golf and Training.
Lead key NYC grassroots programming throughout the 5 boroughs to connect, push and inspire our HS teen athlete.
Work with Geo & City Brand and functional partners to drive a robust plan for NYC and continually build new consumer experiences that accelerate the brand and business growth opportunities internally and externally.
Champion our NYC consumer, specifically our HS teen athlete and regularly share insights to teams in NA and Global.
Obsess the New York City HS Sports teen athlete and their needs, consistently delivering experiences that connect with them and their community.
Build and deliver the New York City brand strategy for our multisport offense with a focus on Football, Baseball, Tennis, and Golf.
Lead, manage, and develop your direct report.
Build and deliver Seasonal plans and drive activations against key sports moments such as but not limited to, NFL Kick Off, US Open, Subway Series, Win Reactives.
Develop, plan and execute a grassroots Football strategy for the HS teen athlete, inclusive of Girls Flag.
Build and nurture relationships with the NYC sports leagues, athletes, communities, grassroots partners.
Partner with Nike Sports Marketing to elevate Athlete storytelling and integration into New York City programming and activations.
Support an end-to-end insight process, regularliy feeding insights and trends from NYC consumers back up through the organization.
Work cross fuctionally with our NYC Energy and Sportswear team to ensure the intersection of Sport and Sport culture is infused across plans, as well as uncovering cross sport opportunies with Running, Basketball and Soccer.
Track and manage seasonal campaign progress, including recapping and teardowns and having a pulse on the city consumer to feed insights back