Senior Manager, Social Strategy

Madewell • New York, NY

5d

About The Position

Madewell is seeking a strategic, brand-driven Senior Manager of Social Strategy to elevate the brand’s presence across social channels. This role requires deep expertise in retail and the social landscape, with a proven track record of shaping social strategies that drive brand and business outcomes. Partnering closely with the Director of Social & Community, this candidate will play a critical role in defining Madewell’s social vision and translating insights into impactful cross-platform activations that align with brand and business goals.

Requirements

• Bachelor’s Degree
• 5-7 years’ Marketing experience
• Experience in social media marketing with demonstrated subject matter expertise in social,
• Demonstrated experience in marketing campaign rollout (launching new products, moments, initiatives), an understanding and experience in the creative brief development process – from opportunity to execution is a huge plus
• Advanced knowledge and understanding of social, digital and new media platforms, including technology, customer experience and integration across marketing touch points.
• Strong communication skills with the ability to understand and synthesize complicated scenarios into easy to understand, effective strategies.
• Proven success in team management with a leadership track record.
• Demonstrated experience collaborating across teams and managing complex workflows within a matrixed environment.
• Ability to navigate among multiple constituents, platforms, and communities to ensure strategies/goals are understood and met, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail.
• Confident, collaborative, and communicative with a desire to thrive in a fast-paced environment.
• Proactive problem solver and critical, creative thinking are a must.
• A strong team player and a self-starter – collaborative, proactive, and enthusiastic to drive teams to results
• Excellent organization, communication, interpersonal, and project management skills
• Exemplary written and oral communication skills with experience producing content for C-Suite presentations.

Responsibilities

• Partner with the Director of Social & Community to develop Madewell's social media strategy, optimizing and scaling the performance of existing channels, testing, analyzing, and optimizing new ones.
• Oversee day-to-day management of social media accounts and campaigns to ensure brand consistency and best-in-class platform management.
• Support long-range strategy planning for all active and emerging social platforms, accounting for growth opportunities and ongoing channel health.
• Recommend and implement strategies that ladder up to industry-leading goals.
• Support on creation of actionable plans to grow priority platforms Instagram, TikTok, Pinterest, YouTube – consider new platforms based on opportunity.
• Lead partnerships and activations that serve growth and brand goals, inclusive of influencer, content partnerships and sweepstakes management.
• Manage boosting budget to support brand goals.
• Monitor and report out on performance such as (Channel performance, social listening, growth metrics) across all platforms and lead channel reporting to both leadership and working teams on a weekly, monthly and quarterly basis.
• Spearhead and implement in market strategy recommendations and shifts as needed. Adjusting the calendar due to weekly read-and-react business shifts and measuring content performance to include daily pivots as required to ensure maximum reach and engagement.
• Support the Director of Creative Strategy in identifying first-to-market opportunities to elevate Madewell in the digital landscape through AR, VR, and innovative content.
• Partner with critical creative and copy partners to ensure the implementation of social best practices and insights to produce engaging content.
• Deliver in-depth social listening and landscaping reports on a weekly basis with actionable recommendations for creative marketing team. Fold actions into strategy in real time.
• Lead community management across all platforms on and off brand channels. Drive awareness through engaging with relevant content and culture moments.
• Manage and report on user-generated content, including sharing content with creative teams, measuring brand health through content quality and volume and partner with the site team on UGC inputs. Lead community management team to support these goals.
• Work cross-functionally to ensure the channel supports larger business needs across retail, partnerships, influencer, and merchandising. Manage the flow of content execution to ensure content is developed promptly, proactively finding opportunities and efficiencies to maximize content opportunities.
• Maintain up-to-date expertise on social platforms, including APIs and data limitations, social trends, and culture. Identifying real-time cultural trends and content opportunities to achieve constant relevance Collaborate closely with cross-functional teams (Digital Marketing, Digital Merchandising, Retail Marketing, and brand Marketing) for ongoing social support for stores, digital, and influencers.
• Availability for crisis management including light weekend work may be required for addressing time-sensitive tasks and unforeseen issues.
• Supervise all aspects of social media interaction between customers and the company, and ensure appropriate customer service experience . Work closely with the customer advocate team to monitor and respond.
• Monitor the competition and be aware of market changes and developments. Act as the advocate of social, digital and emerging media integration within the Company, influencing overall site and business strategies.

Benefits

• Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.
• Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).
• Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.
• Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.
• Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior