Senior Manager, Social Strategy
About The Position
Condé Nast’s Off-Platform Audience Strategy team is a center of excellence serving as the connective tissue between brand social, audience development, and video teams, internal cross-functional stakeholders, and external platform partners such as Meta, TikTok, and YouTube. We develop strategies, tools, and resources that drive company KPIs and support organic audience growth with the next generation of consumers. From launching brands on emerging platforms like Bluesky to auditing and optimizing Facebook strategies that drive traffic, we bridge big-picture trends and company objectives with the day-to-day execution of our social managers. We’re seeking an entrepreneurial and creative Manager, Social Strategy to work directly with our brands and partners. The ideal candidate will have experience managing social media accounts for a media or entertainment company, strong written and verbal communication skills, and confidence with hands-on analytics work and building presentations. This role offers the opportunity to work independently, shape projects around your strengths and interests, and drive meaningful change across some of the world’s most influential and creative publications.
Requirements
- Proven experience (3+ years) running brand social accounts across multiple platforms, ideally within media or entertainment.
- Deep, working knowledge of all major social platforms, their features, and emerging trends.
- Research and analytical skills to identify performance trends within Condé Nast’s social channels and source inspiration from across the industry.
- Proven ability to build trust and work independently with colleagues across a wide variety of levels and disciplines.
- Excellent written and verbal communication skills, with a clear, approachable style suited to both training and creative and technical resource development
- Basic competence with analytics: compiling and analyzing platform data, formatting in Google Sheets and Excel, understanding core social metrics, and translating insights into actionable recommendations.
- Understanding of what makes great social content across platforms and ability to give feedback and identify opportunities for brand social teams
- Familiarity with social scheduling and analytics tools, ideally Dash Social and ListenFirst
- Self-starter comfortable with the ability to identify new opportunities, anticipate needs and build strategies and workflows from the ground up
Nice To Haves
- Experience working with longform content on YouTube and using tools like Tubular
- Social video production experience
- Experience developing and managing dashboards with visualization tools like Tableau or Looker
Responsibilities
- Execute and support key projects that connect social growth to monetization on TikTok, Facebook and more
- Act as a trusted advisor for global brands, providing feedback, coaching, and strategy sessions with editorial leaders and social managers
- Help prepare and present monthly Social All-Hands, identifying new trends, features and the great work of internal teams to highlight, as well as functional updates on company KPIs and social tooling
- Troubleshoot creative and technical challenges across internal and external teams with professionalism and clarity
- Support the rollout of company-wide initiatives that touch social, including those from content planning, partnerships, and product teams
- Develop and maintain global best practice decks for TikTok, Instagram, Facebook, YouTube and emerging platforms
- Develop specialized playbooks and training that educate teams on KPIs, algorithms, new features and evolving social storytelling techniques
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
