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We are seeking an experienced Senior Manager, Social Intelligence and Analytics to lead and implement a comprehensive global social & media intelligence strategy across all digital channels. This role is crucial for driving an improved, real-time understanding of conversation and coverage relevant to Zoetis, our product brands, and issues that matter to us, as well as audience trends and competitive intelligence. The ideal candidate will possess the ability to turn data into meaningful takeaways and insights regarding business impact, demonstrating a willingness to act independently on projects and identify opportunities for optimizations without needing direction. The successful candidate will have a clear view on the strategic value social listening can provide a company, a proven track record managing a social listening program, a deep understanding of the evolving social and media landscape, and fluency with social listening tools. This is an individual contributor role and does not have direct reports. Key responsibilities include leading, defining, creating, implementing, and managing Zoetis' social intelligence strategy globally in support of business priorities. The candidate will continuously optimize processes and methodologies to enhance the accuracy and impact of social intelligence activities. They will execute social listening programs and requests with minimal supervision, partner with broader organizational teams to connect social listening with social behavioral data, and balance statistical data with qualitative data to build a credible narrative. The role also involves identifying key trends, sentiments, and patterns that can influence business, communications, and marketing strategy, as well as developing and presenting social & media intelligence reports by translating listening data into relatable stories for cross-functional audiences.
