Senior Manager, Social Channel & Creator Marketing – YouTube MSDS

Henkel group • Culver City, CA

4d • $120,000 - $135,000

About The Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.

Dare to learn new skills, advance in your career and make an impact at Henkel.

Requirements

• 8–10 years of experience in digital content strategy, production, or social marketing, with proven YouTube expertise.
• Demonstrated success leading branded video or educational content at scale.
• Strong understanding of YouTube SEO, analytics, and monetization.
• Proven ability to balance creative storytelling with performance metrics.
• Experience managing cross-functional teams and external production partners.
• Deep passion for beauty, education, and visual storytelling.
• Entrepreneurial, strategic, and highly collaborative mindset.

Responsibilities

• YouTube Strategy & Channel Leadership
• Lead YouTube strategy for all MSDS brands — defining content pillars, publishing cadence, and creative direction per brand.
• Position YouTube as a key education and storytelling hub that connects professional stylists and consumers to brand expertise.
• Drive consistency in production quality, visual identity, and tone across all brand channels.
• Partner with Brand Directors and Education to ensure YouTube integrates seamlessly into 360° campaign storytelling.
• Content Development & Production
• Oversee concepting, scripting, and production of all YouTube videos — from tutorials and transformations to behind-the-scenes and creator collaborations.
• Collaborate with Creative Strategy and Design to ensure every asset meets brand standards and audience expectations.
• Manage production schedules, shoot logistics, and asset delivery, ensuring content goes live on time and on brand.
• Introduce SEO best practices and metadata optimization to maximize discoverability.
• Creator Collaboration & Integration
• Build partnerships with professional stylists, creators, and educators to co-create educational and inspirational video content.
• Develop an annual creator calendar aligned with brand priorities and launches.
• Collaborate with Paid Media and Digital Commerce teams to amplify top-performing content for reach and conversion.
• Partner with Education leads to feature stylist ambassadors and salon content in compelling, story-driven ways.
• Performance & Analytics
• Monitor YouTube KPIs: watch time, retention, engagement, subscribers, and conversion.
• Collaborate with Business Intelligence to link performance insights to brand awareness and sales.
• Continuously test formats, video lengths, and storytelling techniques to maximize impact.
• Provide quarterly performance reviews with data-driven recommendations for each brand.
• Cross-Functional Collaboration
• Align closely with Brand, Education, and Creative teams to integrate YouTube storytelling into campaign ecosystems.
• Collaborate with the TikTok and Meta/Pinterest Senior Managers to ensure cross-platform consistency and repurposing opportunities.
• Partner with Digital Commerce and CRM to connect YouTube content to traffic, lead generation, and D2C conversion.
• Team Leadership & Process Excellence
• Manage Social Content Managers and/or video editors dedicated to brand channels.

Benefits

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees