Artist Marketing Manager, YouTube Marketing

Google•New York, NY

2d•$137,000 - $201,000

About The Position

As the Artist Marketing Manager, you will lead product marketing strategy development, insight generation, audience segmentation, value proposition and all artist product launches and campaigns. Your goal will be to inspire our artist and industry partners to adopt our tools, build their audience and engage their fans on YouTube. In this role you will be responsible for uncovering and understanding the trends and issues facing the global Music Industry, and work cross-functionally to develop product solutions that will bring differentiated products to market and transform our business. You will build collaborative relationships across the company, and especially work very closely with the cross-functional Music team to help us position priority products, craft value propositions and help define growth strategies. You will work and influence executive leadership shaping our value narrative and deliver to C-suite external partners. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Requirements

Bachelor’s degree or equivalent practical experience.
6 years of experience in marketing fields related to the music industry (e.g., music labels, digital streaming platforms etc.).
Experience in product marketing for business-to-business (B2B) audiences.
Experience managing cross-functional or cross-team projects.

Nice To Haves

Experience in a consulting or business analyst role fields related to music.
Experience in coding with analysis and data visualization skills.
Ability to take initiative and comfortable dealing with minimal guidance.
Ability to think critically about the Music Industry and apply real-world insights to the work itself.

Responsibilities

Define the roadmap, go-to-market plan and growth strategies for our suite of artist products and tools. Solve and turn industry-wide problems into compelling insights.
Develop positioning, messaging and build proof points to communicate YouTube’s value to the Music Industry through scaled and high-touch communications.
Support product development, own all product launch plans for our priority products and help the team prioritize improvements to the platform for artists and their teams.
Manage collaboration with executive cross-functional stakeholders and executives from the Music team (i.e. Product, Engineers, UX, Partnerships).
Track, distill and optimize performance of product launches via data analysis and experimentation to optimize campaigns for greatest impact.