Senior Manager, SFMC Program Management

CHANEL•New York, NY

18d•$87,500 - $175,000•Hybrid

About The Position

Senior Manager, SFMC Program Management At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL. About the Role: CHANEL is now hiring a Senior Manager, Salesforce Marketing Cloud Program Management within the Digital and CX organization in New York City. This Mar-Tech role balances technical mastery with a "digital agency" mindset. This is not a behind-the-scenes production role; we are looking for a proactive, high-energy professional who can listen to a stakeholder’s business goals and translate them into sophisticated, high-performing SFMC digital journeys. Our ideal SFMC Program Management Senior Manager will act as the vital link between our business partners, marketing strategy team and technical execution teams, managing complex automation projects while ensuring meticulous attention to detail and data integrity. Helping to lead the advancement of marketing automation/loyalty programs and expanding omni-channel engagement to deepen client relationships. This is a hands-on IC role. Our ideal candidate will have a minimum of 7 years in Project and Program Management within MarTech/CRM. Customer lifecycle and retention marketing with recent required expertise in Salesforce Ecosystem; SFMC (Marketing Cloud), CRM Data Cloud 360, Client Journey Builder, Automation Studio, etc. Strategic Execution: Build and deploy complex email campaigns, automated journeys, and multi-step workflows exclusively within the Salesforce Marketing Cloud (SFMC) ecosystem Technical Consulting: Act as a partner-oriented advisor to internal stakeholders and business partners, translating proposed campaign ideas into efficient technical requirements Advanced Personalization: Assist in the roadmap development of “Personalization at Scale” to create real-time dynamic client experiences Operational Leadership: Manage the interface between onshore stakeholders and offshore production teams, ensuring brand consistency, proper naming conventions, and quality control Data-Driven Optimization: Pull and analyze campaign performance data to guide A/B testing, segmentation strategy, and overarching digital best practices Project Mastery: Simultaneously manage multiple high-priority projects across different lifecycle stages with rigorous time management What impact you can create at CHANEL: Define the Future of CHANEL Client Engagement: Architect and orchestrate integrated, multi-channel client journeys—seamlessly uniting SMS, email, and direct mail into a singular, cohesive brand conversation that sets new standards for luxury communication Serve as the Strategic Center of Excellence for Salesforce Marketing Cloud: Lead the advancement of our marketing technology capabilities, empowering teams to harness Salesforce Marketing Cloud for the creation of sophisticated, high-impact client experiences that embody the CHANEL brand Establish Scalable Marketing Excellence: Design and implement best-in-class standards, processes, and accountability frameworks to elevate and scale our marketing operations across all channels Translate Ambitious Business Objectives into Impactful Campaigns: Transform complex business goals into flawlessly executed campaigns, ensuring every client interaction is a meticulously crafted reflection of CHANEL’s heritage and values Champion Data-Driven Innovation: Foster a culture of experimentation and continuous improvement, leveraging analytics and test-and-learn methodologies to drive measurable business growth and deliver exceptional client value Enabling transparent communication within their teams and internal stakeholders to share recurring updates as well as looking forward initiatives You are energized by: Translating Strategic Ambiguity into Actionable Clarity: Drive organizational excellence by architecting comprehensive SFMC roadmaps, crafting robust requirements, and instituting disciplined processes that enable teams to consistently deliver impactful results Orchestrating Enterprise-Scale Initiatives: Lead the execution of complex, multi-stakeholder projects by fostering cross-functional alignment, establishing shared vision, and ensuring rigorous accountability from project initiation through successful delivery Building Innovative Foundations: Thrive on pioneering new initiatives—whether establishing governance frameworks from the ground up or seamlessly integrating channels into a cohesive ecosystem—laying the groundwork for sustainable growth and transformation Championing Meticulous Planning and Uncompromising Quality: Demonstrate a relentless commitment to detail and excellence, ensuring every deliverable is thoughtfully considered and executed to the highest standards What you will bring to the team: As a key partner to the Group Director, CX Program Management, this role drives operational excellence, consistency, and disciplined execution needed to bring our client’s experience vision to life.

Requirements

Minimum of 7 years of experience in Salesforce Marketing cloud, email marketing, data product ownership & project /program management
Deep, hands-on technical expertise in Salesforce Marketing Cloud is required on day one. This includes Journey Builder, Automation Studio, and Email Studio
Minimum of 5 years of experience in Email Marketing with a proven ability to consult on lead generation and audience adoption
Strong understanding of Salesforce Data 360 (CRM) and how it integrates with Marketing Cloud for seamless data flow
An obsession with detail, from complex SQL segmentation and folder structures to deliverability standards and coding best practices
The ability to move fluidly between technical discussions with engineers and strategic presentations with business partners
Ability to manage projects, troubleshoot challenges, and provide solutions
Precision in business rules, program setup, technical logic, and data analysis
Exceptional story boarding and presentation skills, with proven workflow program management
Lead on-going SFMC upskilling and training to maintain cutting-edge expertise within the team
Salesforce Marketing Cloud, SF Data 360, SQL, HTML, Looker or similar tool, Google Analytics, Attentive or other SMS tools, MS Office Suite, Advanced Excel and PowerPoint
Bachelor’s degree or equivalent experience.

Nice To Haves

Prior experience with other Salesforce products such as Data Cloud, Service Cloud or a background in the Retail and Fashion industry is highly preferred
A master’s degree is a plus

Responsibilities

Build and deploy complex email campaigns, automated journeys, and multi-step workflows exclusively within the Salesforce Marketing Cloud (SFMC) ecosystem
Act as a partner-oriented advisor to internal stakeholders and business partners, translating proposed campaign ideas into efficient technical requirements
Assist in the roadmap development of “Personalization at Scale” to create real-time dynamic client experiences
Manage the interface between onshore stakeholders and offshore production teams, ensuring brand consistency, proper naming conventions, and quality control
Pull and analyze campaign performance data to guide A/B testing, segmentation strategy, and overarching digital best practices
Simultaneously manage multiple high-priority projects across different lifecycle stages with rigorous time management

Benefits

Wellbeing resources include dedicated paid time off for wellbeing (2-week August Office Closure) and a Wellbeing fund
Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)
Generous paid time off policies to include vacation, holiday, sick and volunteer days
401K and other incentives
Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking

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