Senior Manager, Search Engine Optimization

A+E NetworksNew York, NY
1dRemote

About The Position

THE ROLE: A+E Networks seeks an Senior Manager, Search Engine Optimization to play a critical role in enhancing website content performance and digital presence on the open web and in LLM results. The Senior Manager, Search Engine Optimization will partner on both product improvements and content strategy to ensure content from our websites is easily discoverable and attracts audiences to click through. This person will work with editors, product managers, developers, research and agency representative to create cohesive and ever-adapting strategies. In a fast-changing landscape, this person will champion nimble new ways to meet the audience where they are (LLMs), while also understanding the importance of maintaining and improving the right work on existing systems (SEO).

Requirements

  • Minimum 4 years of experience in SEO analytics
  • Experience with AEO/GEO analytics and emerging tools
  • Experience with many industry tools such as Google Analytics, Adobe, Google Search Console, SEMRush; Google Data Studio.
  • Proficiency with Microsoft Office (e.g. Word, Outlook, Excel, PowerPoint)

Nice To Haves

  • Bachelor’s degree in related field (e.g. Marketing, Digital Marketing, Information Technology)
  • Excellent analytical skill set and attention to detail
  • Strong communication and presentation skills; ability to explain complex analytical concepts to non-technical stakeholders

Responsibilities

  • Provide regular audits of content and specific recommendations for improvement to appear in search-engine and LLM results.
  • Provide regular technical audits and specific recommendations for improvement to appear in search-engine and LLM results.
  • Provide regular reporting – both on results and forward looking - and actionable insights.
  • Use tools such as Conductor to report on site health and make fixes.
  • Partner and coach Editors on testing new ideas for emerging best practices.
  • Manage agency providing current support.
  • Pay extra attention to AIO across all work, helping overall team work quickly to improve brand visibility.
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