Senior, Search Engine Optimization

Macy's•New York, NY

About The Position

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work. Job Overview The Senior SEO Strategist, Site Structure & Category Content plays a pivotal role in driving how customers discover and navigate Macy’s digital ecosystem. This position focuses on taxonomy optimization, category-level content strategy, metadata governance, and internal linking frameworks that improve organic visibility and support seamless customer journeys across Macys.com. In this role, you will partner deeply with Site Merchandising, UX, Product Management, and Engineering to embed SEO principles into navigation, category architectures, templates, and on-site experiences. The ideal candidate brings strong structural SEO expertise and is highly confident translating data, insights, and search behavior into category-level improvements at scale.

Requirements

3–5 plus years of SEO experience focused on site structure, taxonomy, category optimization, or large-scale content ecosystems.
Strong understanding of technical and content SEO principles, including crawl/index behavior, metadata strategy, internal linking, and taxonomy.
Hands-on experience with enterprise SEO tools such as Botify, Screaming Frog, SEMrush, Adobe Analytics, GSC, Looker, or similar platforms.
Ability to synthesize data into insights, create clear recommendations, and influence cross-functional partners.
Strong writing and editing skills for category-level content blocks (NOT editorial articles).
Comfortable influencing partners across Site Merchandising, UX, Product Management, and Engineering.
Highly organized with the ability to manage multiple projects, priorities, and stakeholders in a fast-moving environment.
Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
Able to work a flexible schedule, including days, evenings, weekends, and holidays, based on department and company needs.

Responsibilities

Category & Taxonomy Optimization
Monitor and continue to refine Macy’s category taxonomy to ensure structures support both SEO and customer experience.
Partner with Site Merchandising and UX to shape naming conventions, categorization logic, and hierarchy improvements.
Optimize category titles, descriptions, metadata, and content hierarchy across L1–L6 pages.
Identify redundancies, misalignments, or content gaps within taxonomy and propose scalable solutions.
Internal Linking & Navigation
Develop internal linking strategies that improve crawlability, category authority, and customer pathways.
Partner with Product & UX to ensure navigational components (fly-outs, filters, breadcrumbs, scrolly-cats, etc.) reinforce SEO best practices.
Analyze crawl paths, index patterns, and navigational signals to recommend architectural updates.
Category-Level Content Optimization
Identify and execute opportunities to embed helpful content to category, subcategory, and brand pages.
Maintain content frameworks that reinforce discoverability, relevance, and alignment with user search intent.
Ensure all on-site content reflects Macy’s brand voice and adheres to SEO standards and structured content requirements.
Performance Tracking, Insights & Strategic Recommendations
Build and manage dashboards measuring category performance (SERP to Sale)
Forecast initiative outcomes, define measurement methodologies and track performance for all site structure and content optimizations.
Conduct keyword research, query-level analysis, and competitive assessments to identify category improvement opportunities.
Deliver quarterly strategic deep dives for business units (e.g., Beauty, RTW, Home) that outline category risks, strengths, and opportunities.
Translate complex data into clear, actionable recommendations for cross-functional stakeholders.
Cross-Functional Collaboration
Serve as the day-to-day SEO partner for Site Merchandising, UX, Product, and Engineering on initiatives impacting site structure.
Participate in UX and Product roadmaps to ensure SEO requirements are accounted for in navigational components, category templates, and new features.
Communicate SEO needs clearly and effectively, advocating for structural improvements that drive measurable organic performance.
Continuous Improvement & Governance
Regularly audit category content, taxonomy, and metadata for completeness, competitiveness, and SEO value.
Document scalable workflows for recurring optimization processes such as taxonomy updates, category refreshes, and internal linking systems.
Stay up to date on SEO, SERP, and generative AI (GEO) trends that impact site structure and category performance.
Identify and test new opportunities to improve discoverability and drive incremental traffic.
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
In addition to the essential duties mentioned above, other duties may be assigned.

Benefits

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits.
Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future.
Prioritize your well-being with paid time off and eight paid holidays.
Grow your career with continuous learning and leadership development.
Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement