Senior Manager, Sales Marketing (GlobalFi Accounts) - New York City Area

World Wide Technology Healthcare Solutions • New York, NY

59d • $175,000 - $200,000

About The Position

The Senior Manager, Sales Marketing will work closely with Sales (Global Financial Services and Enterprise East) and Marketing Teams to execute events and co-create marketing campaigns that achieve pipeline and revenue goals. The role is equal parts creative, collaborative, and revenue-minded, with the flexibility to slide from setting strategy to executing on the ground with the Sales team. You will oversee a team of 4 Marketing Managers to assist in the development and production of amazing experiences for our partners, customers, and employees. You will also evangelize World Wide Technology and expand the event’s reach by working with your Marketing peers to recommend digital marketing tactics, content creation and other ABM marketing strategies that amplify the events.

Requirements

• B.A. Marketing, Business or other related field or equivalent work experience
• 10-15 years of Marketing experience with demonstrated success in developing strategies in the direct, indirect, digital, field and account-base marketing programs
• Management experience required
• Proficient computer skills (PowerPoint, Microsoft Word, Excel, Salesforce, Marketing Platforms, and other key technologies)
• Project management experience with ability to simultaneously manage multiple projects
• Strong attention to detail and organizational skills
• Strong relationship building skills
• Must be a team player and self-motivated
• Ability to drive a project through to completion effectively and comprehensively, and to work with limited supervision in defining initial goals and addressing complex issues as they arise
• Excellent oral, written, and presentation skills

Nice To Haves

• B2B experience at a corporation or agency preferred
• Demonstrated success in event management and production
• OEM/Channel experience preferred

Responsibilities

• Intimately understands Sales Vertical business priorities and builds an annual marketing that meets customer satisfaction and acquisition metrics
• Oversees 4 Marketing Managers that coordinate and produce an Integrated Marketing Plan inclusive of events, Out of Home, Geo Targeting, Executive Engagement.
• Utilizes research, data, and insights to inform the selection of, and strategy for, all events and sponsorships, in alignment with the vision set by Sales and Marketing Leadership teams: Event examples include local/regional trade shows, hyper-local customer appreciation events, networking events and large receptions, thought leadership seminars, owned event series, etc.
• Leads the creative process, concepting world-class event experiences that may be executed by a cross-functional team and, occasionally, agency partners
• Works horizontally with Marketing peers to influence messaging and articulate World Wide Technology’s capabilities, differentiating value, and key benefits for the Vertical
• Creates experiences that engage with customers every step of their journey: pre, during and post event, deepening consideration and intent at every stage: Additional multi-channel touchpoints, developed in partnership with Marketing peers, may include digital advertising, website content, email campaigns, OOH, PR, event signage/collateral, social posts, community engagement, lead acquisition, etc.
• Creates structure and processes to operationalize event production and ensure flawless execution
• Develops, or oversees the development of, marketing materials (invites, landing pages, sales collateral)
• Manages marketing dashboard and sets, tracks, and analyzes events with regular qualitative and quantitative-driven check-ins with leadership. Then uses these results to inform future strategies or attendance
• Develops and manages relationships with key sales and other marketing stakeholders that are internal clients of the Sales Marketing Team. This may include Sales leadership, Services leadership, Engineering leadership, and other key executives
• Builds strong relationship with and collaborate with OEMs for the purpose of obtaining funding for campaigns.
• Maintains a keen understanding of industry trends and uses the trends to make strategic recommendations
• Develops budgets, forecasts and reports out on budgetary matters
• Communicates effectively with cross functional teams across company
• Tracks and helps drive completion of key deliverables and follow up on outstanding items
• Provides Onsite management of sales activities and events
• Direct agencies and ensure flawless execution
• Manages priorities assignments, hiring, compensation, reviews, and other employee-related activities
• Ability to travel up to 30% of the time

Benefits

• Health, Dental, and Vision Care, Onsite Health Centers, Employee Assistance Program, Wellness program
• Competitive pay, Profit Sharing, 401k Plan with Company Matching, Life and Disability Insurance, Tuition Reimbursement
• PTO and Sick Leave (starting at 20 days per year) & Holidays (10 per year), Parental Leave, Military Leave, Bereavement
• Nursing Mothers Benefits, Voluntary Legal, Pet Insurance, Employee Discount Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees