Senior Manager, Sales Enablement and Product Marketing

DAT Freight & AnalyticsSeattle, WA
57d$165,000 - $220,000Hybrid

About The Position

DAT is seeking a highly motivated and versatile Senior Manager of Sales Enablement and Product Marketing to build and scale our GTM enablement engine from the ground up. This is a foundational hire-you'll be stepping into a newly defined role following DAT's acquisition of the Convoy platform. This role is ideal for someone who thrives in ambiguity, operates with a builder's mindset, and brings a unique blend of strategic thinking and roll-up-your-sleeves execution. You will be responsible for designing, developing, and implementing scalable programs that improve sales performance, accelerate onboarding, drive product adoption, and align our go-to-market messaging.

Requirements

  • 7+ years of experience across Sales Enablement, L&D, Product Marketing, or related GTM functions in a SaaS, logistics, or marketplace environment.
  • Demonstrated success in building enablement or L&D functions from the ground up.
  • Proven ability to develop and deliver impactful training, both in-person and digitally, using modern learning technologies.
  • Strong storytelling and content development skills with the ability to translate technical product details into buyer-relevant messaging.
  • Exceptional project management and cross-functional collaboration skills.
  • Experience working in fast-paced, high-growth environments with shifting priorities and evolving business needs.

Nice To Haves

  • Familiarity with freight, logistics, or transportation tech.

Responsibilities

  • Build the L&D function from scratch to support onboarding, ongoing training, and upskilling for GTM teams (Sales, CSMs, AMs).
  • Own and evolve the sales enablement strategy, including content, playbooks, learning paths, and readiness programs.
  • Collaborate cross-functionally with Product, Marketing, Sales, and Customer Success to ensure consistent and effective messaging and positioning.
  • Translate complex product features into compelling, customer-facing messaging and assets to enable the field.
  • Develop scalable, data-driven enablement programs and use metrics to measure training effectiveness and sales productivity.
  • Act as the go-to expert for the sales tech stack (e.g., LMS, CMS, CRM, sales enablement tools) and recommend improvements as needed.
  • Lead internal communications and training for product launches, ensuring GTM alignment and readiness.
  • Drive change management initiatives related to GTM operations and sales process improvements.

Benefits

  • Medical, Dental, Vision, Life, and AD&D insurance
  • Parental Leave
  • Up to 20 days of paid time off starting in year one
  • An additional 10 holidays of paid time off per calendar year
  • 401k matching (immediately vested)
  • Employee Stock Purchase Plan
  • Short- and Long-term disability sick leave
  • Flexible Spending Accounts
  • Health Savings Accounts
  • Tuition Reimbursement Program
  • Employee Assistance Program
  • Additional programs - Employee Referral, Internal Recognition, and Wellness
  • Free TriMet transit pass (Beaverton Office)
  • Competitive salary and benefits package
  • Work on impactful projects in a cutting-edge environment
  • Collaborative and supportive team culture
  • Opportunity to make a real difference in the trucking industry
  • Employee Resource Groups

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What This Job Offers

Job Type

Full-time

Career Level

Mid Level

Industry

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

Education Level

No Education Listed

Number of Employees

501-1,000 employees

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