Sales Enablement Product Marketing Manager, LoopNet

CoStar Group•Richmond, VA

22h

About The Position

Do you believe in the power of a marketing-enabled sales force? We do, too. When sales teams work in lockstep with marketing, the results only get better and better. That’s why we’re looking for a sales-oriented product marketing manager who’s passionate about unlocking sales channel potential through smart, well-thought-out marketing strategy and delivery initiatives. LoopNet is the world’s biggest, busiest commercial real estate marketplace. Our dedicated sales team spends thousands of hours a month in market, meeting with prospects and customers. Marketing sets the stage for how we tell our product value story in compelling new ways to key audiences, and then provides the collaborative support to help our sales team drive the best possible outcomes. That’s where you come in. As the Sales Enablement Product Marketing Manager, you’ll empower the sales team to perform to their highest potential by ensuring that every seller has the right content, tools, and training to connect and communicate the value LoopNet creates for prospects and customers. This role offers the opportunity to influence strategy and build leadership experience within a fast-growing, highly successful international business. You’ll be a leader who sits at the intersection of sales, marketing, product, and operations, working with stakeholders to identify opportunities, deliver initiatives, and drive measurable impact on critical metrics like sales cycle time, close rate, and revenue generation. Overseeing a small team and efficiently deploying resources from the marketing department, you’ll play a critical role in the growth and success of the company.

Requirements

Bachelor’s degree from an accredited, not for profit, in-person university or college
Track record of commitment to prior employers
5+ years of relevant marketing experience where sales enablement was a core feature of the position, ideally at a real estate, technology or advertising product business, and at least 2 years of people leadership or management experience
Sales oriented content development and storytelling skills – prior experience in sales would be a plus
Sales training and coaching expertise – either hands-on, or working in collaboration with sales trainers or coaches
A strategic thinker with a focus on aligning sales and marketing goals
A strong head for numbers, with an analytical mindset and a data-first approach to measuring performance
Great organizational skills and an intuitive understanding of how to prioritize tasks and get stuff done quickly and productively
Excellent communication skills, including a high degree of comfort speaking up and asking questions to ensure the brief is clear and work can proceed at a fast pace
Strong change-management skills, with demonstrable experience rolling out new initiatives where internal stakeholders needed to be bought in
A customer-centric mindset, with an instinctive understanding of how buying journeys and decisions happen
Professional and collaborative, with the ability to effectively interact with teammates and stakeholders at all levels of seniority
Strong working knowledge of PowerPoint and other presentation tools
Proficiency with sales enablement and project management tools (e.g. Gong, Monday.com, etc)
Interest and emerging competency for using AI tools (e.g., MS Co-Pilot, etc) to augment work and enable greater productivity and marketing performance

Responsibilities

Create, maintain and update sales collateral like pitch decks, one-pagers, brochures, scripts, battlecards, playbooks, email templates and case studies
Review new product or feature updates, and translate them into value-add sales talking points.
Align with marketing on upcoming campaigns and adapt assets for sales usage
Collaborate with sales leadership and training teams to host or prepare for sales training sessions and coaching calls
Ensure compliance with prescribed materials and playbooks, working with sales managers to ensure salespeople use the latest and greatest material
Analyze the impact of marketing materials and interactions on prospect engagement, win rates, deal cycle, contract value and retention
Conduct ride-alongs and listen to call recordings to understand how enablement materials are performing in the field, where opportunities exist, and craft adjustments to enablement strategies based on performance impact and sales team feedback
Management of a portfolio of sales enablement initiatives, along with responsibility to develop and grow a small but mighty team of sales enablement focused marketers.

Benefits

Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
Life, legal, and supplementary insurance
Virtual and in-person mental health counseling services for individuals and family
Commuter and parking benefits
401(K) retirement plan with matching contributions
Employee stock purchase plan
Paid time off
Tuition reimbursement
On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks