Senior Manager Public Relations & Communications

David Yurman•New York, NY

18h•$130 - $140•Hybrid

About The Position

David Yurman is seeking a dynamic and strategic Senior Manager, Public Relations to lead the brand’s press and communication efforts. This role requires a leader to lead, drive, and execute high-impact communications strategy that elevates David Yurman’s position as a premier American luxury jewelry house to drive earned media value, deeper storytelling with high impact publications, brand elevation, and sales. The ideal candidate is a seasoned storyteller and relationship builder with deep experience in luxury, fashion, and celebrity culture to drive earned media impact and cultural relevance within the luxury jewelry space. This candidate will also need to build strong internal alliances and relationships with key internal stakeholders (e.g., the Yurman family, Marketing Strategy, Events Marketing) by steering the team to set clear PR objectives, continually evaluate and evolve the programs based on performance, demonstrate agility in responding to shifts in strategy and drive innovation that fuels greater exposure or results. This role will also require skills in looking for greater efficiencies in focus, process, and budget.

Requirements

Expertise in leading direct reports
Strong editorial relationships
Expertise in fashion, publishing, and luxury jewelry
Expertise in the earned media ecosystem including press coverage, social media, UGC, influencer marketing, influencer events, public relations.
Proficiency in earned media and social media analytics tools and the ability to strategically assess and optimize analytics tools for David Yurman and optimize as needed (e.g. Launchmetrics, Triad, Muckrack, Cision, Brandwatch, Traackr, lefty, etc).
Bachelor’s degree in Marketing, Business, or a related field (MBA, a plus).
6-8+ years of experience in Public Relations & Communications (including long lead, short lead, press relations with publications and editorial community, PR agency management, press event execution, etc), celebrity/VIP management, or brand communications.
Proven success in securing top-tier press coverage and managing high-profile relationships.
Deep understanding of the evolving media and influencer landscape.
Excellent project management skills with the ability to manage multiple campaigns simultaneously.
Data-driven mindset with expertise in analyzing performance metrics and driving actionable insights.
Exceptional communication and leadership skills, with the ability to influence internal and external stakeholders.
Ability and willingness to be both a thinker and a doer: can do attitude and ability to flex between being a leader and being an executer.

Nice To Haves

Experience in jewelry or luxury fashion preferred.

Responsibilities

Earned Media Strategy & Execution Partner with Senior Director, PR, to develop and execute a comprehensive earned media strategy across all channels and platforms.
Oversee day-to-day press outreach and media relations to secure high-quality, high-impact earned media placements.
Manage and mentor internal PR team to ensure alignment with brand objectives.
Drive strategic storytelling moments that reinforce brand equity, cultural relevance, and David Yurman’s positioning as a luxury American jewelry house with 50 years of heritage and artist origins.
Champion narratives that highlight the brand’s deep heritage and founding by two artists—David and Sybil Yurman—bringing forward the brand’s artistic roots, New York beginnings, and craftsmanship in press and celebrity/vip relations.
Ensure all earned media efforts reflect the brand’s unique blend of artistry, innovation, and American luxury.
Lead the PR initiatives supporting our 360 Marketing activations across the year in collaboration with channel leads and partners.
Monitor campaign and initiative performance and optimize strategies to achieve desired results.
Develop and lead PR professional(s) to support a high performing and efficient team with clear roles and responsibilities.
Ability to coach junior talent.
Build strong relationships with channel partners, including Media, Social, Events, Marketing Strategy to integrate celebrity/ambassadors into campaigns and brand moments in an effective and efficient way
Initiate an iterative approach to creating marketing campaigns and joint business plans, by allowing for phases of co-creation and deep alignment.
Work closely with Merch, Ecomm, Sales and Marketing teams to align marketing efforts with business objectives and uphold brand equity.
Track earned media value, press impressions, press quality, and influencer marketing performance against KPIs such as MIV, sales growth, and reach and engagement.
Focus on optimizing efficiency and effectiveness.
Extract insights from the brand/business performance, and provide insights and recommendations to senior leadership to inform future strategies.
Extract insights from market trends and competitive dynamics that guide future strategies.