Senior Manager, Programmatic

Quigley-Simpson & Heppelwhite•New York, NY

About The Position

Quigley-Simpson is seeking a Programmatic Senior Manager to lead, build, and execute strategic digital media across all programmatic media formats: display, video, CTV, DOOH, and audio. The Senior Manager will work directly with clients to drive their business goals.

Requirements

4 to 5 years of direct programmatic platform media buying.
Minimum 2 years at a competitive advertising agency.
Expert, hands-on knowledge of DSP platforms (e.g., Trade Desk, DV360).
Strong understanding of optimization levers and testing approaches across media-buying platforms.
Excellent oral and written communication skills.
Great analysis skills and confidence in making information-based decisions.

Responsibilities

Manage programmatic team’s implementation, execution, and optimization; dive in and build campaigns from the ground up.
Develop data and audience strategies for programmatic media plans.
Develop and oversee the execution of testing plans.
Maintain and grow relationships with relevant media vendors to stay current on platform updates, beta opportunities, and best-practice implementation of brand safety and third-party measurement/ad-serving pixels.
Handle daily campaign optimizations and oversee regular campaign pacing and budget management .
Help develop client-facing campaign performance reports, including data quality and insight development.
Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities.
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launches.
Traffic campaign tags into demand-side platforms (DSPs), ad-serving platforms, and other ad technology.
Present insights and opportunities to clients.