Senior Manager Product Marketing

Axway Software SA

23h•Remote

About The Position

We are seeking our new Senior Manager Product Marketing – Amplify Platform (API Management / Integration / AI Gateway) to join the Axway team! Amplify is Axway’s strategic growth platform, designed to unify API management, Multi-Pattern integration and AI enablement into a single foundation for complex enterprise environments. As enterprises modernize fragmented ecosystems, integration has become as critical as APIs themselves. Amplify addresses this need by bringing together applications, data, events, files and AI services under consistent governance. To support this ambition, we are hiring a Senior Manager Product Marketing to help translate this platform vision into clear market narratives, strong go to market execution and field readiness across regions and industries. This role sits at the intersection of product strategy, GTM, storytelling, analyst engagement and sales enablement. It requires someone who understands API Management and/or multi-pattern integration and who can turn complexity into clear business value. Integration is a central pillar of Amplify’s strategy. This role plays a key part in shaping how Axway positions integration as a business enabler rather than a technical burden. You will influence how customers, analysts and sales teams understand Amplify’s ability to connect systems, data and AI at scale while maintaining governance and trust. This is a high impact role with strong visibility and a clear path to expanded responsibility as Amplify continues to grow.

Requirements

Minimum 5 years experience in product marketing within enterprise software or SaaS
Proven ability to position integration platforms or complex technical solutions in clear business language
Strong experience in go to market execution, sales enablement and cross functional collaboration
Strong writing and storytelling skills with the ability to simplify integration and platform concepts

Nice To Haves

Exposure to analyst relations and market evaluations is highly valued
Master’s degree in Marketing, Business or related field
Understanding of integration technologies, APIs or iPaaS platforms is a strong advantage

Responsibilities

Platform and Integration Go To Market Execution
Support the definition and execution of the Amplify go to market strategy across API management, integration and AI Gateway capabilities
Contribute to product launches and release readiness covering integration use cases such as application connectivity, hybrid architectures, legacy modernization and partner onboarding
Ensure consistent positioning of Amplify as a unified integration and governance platform rather than a collection of point solutions
Messaging and Content Ownership
Develop and maintain Amplify messaging frameworks that clearly articulate the value of integration alongside APIs and AI
Create content covering integration driven use cases including hybrid integration, cloud migration, data orchestration and regulated data flows
Own the execution of product marketing assets such as white papers, solution briefs, use cases, value decks, blogs and campaign content
Adapt messaging by region, persona and industry with a strong focus on integration maturity and customer context
Sales and Partner Enablement
Build enablement tools that help sales and partners explain Amplify’s integration value in practical business terms
Develop pitch materials and FAQs addressing common integration challenges such as complexity, cost, governance and scalability
Support training sessions to strengthen field confidence around integration positioning and competitive differentiation
Analyst and Market Influence
Support analyst briefings and evaluations with clear narratives around integration, multi pattern platforms and AI readiness
Contribute to Gartner, Forrester and IDC engagements with a focus on how Amplify bridges API management and integration
Track analyst and peer feedback on integration capabilities and feed insights back into messaging and positioning
Customer and Field Engagement
Support the creation of customer stories and case studies highlighting real world integration challenges and outcomes
Work with Field Marketing and Events teams to bring API / integration use cases to life through webinars, events and campaigns
Ensure integration success stories are embedded into the broader Amplify platform narrative
Market and Competitive Intelligence
Monitor trends in integration platforms, hybrid integration, iPaaS convergence and AI driven orchestration
Track competitors across both API , integration and AI Gateway markets including MuleSoft, Boomi, Kong, Apigee, Gravitee, WSO2 and all other key players in the market
Provide structured insights to support positioning decisions and roadmap discussions