Senior Manager, Product Marketing

Apollo.io

2h•$124,000 - $210,000

About The Position

Apollo is looking for a Senior Product Marketing Manager to build and scale our Competitive Intelligence and Pricing & Packaging programs. This is a highly strategic IC role for a product marketer who can combine market insight, competitive analysis, and pricing/packaging change management to influence company-wide decisions. You will be Apollo’s dedicated expert on the competitive landscape and commercial positioning—driving clarity on where we win, how the market is evolving, and how our GTM messaging should evolve in response. You’ll also gather and maintain intelligence on our market’s evolving pricing and packaging landscape, and lead rolling out pricing and packaging changes to our customer base. You’ll partner deeply with Product, Sales, Pricing & Strategy,, and Finance to ensure Apollo moves fast and confidently in a rapidly changing GTM technology ecosystem.

Requirements

6+ years experience in Product Marketing, Competitive Intelligence, Pricing Strategy, or adjacent roles in high-growth B2B SaaS.
Proven experience building competitive programs, distilling complex landscapes, and delivering insights that shape product and GTM decisions.
Prior Product Marketing experience - must have prior experience creating and owning messaging, creating and keeping up to date customer-facing collateral, create and rolling out sales plays
Excellent communicator and storyteller, able to synthesize complex inputs into crisp narratives, skilled at tailoring messaging for different personas and channels
Demonstrated ability to lead cross-functional change management across a variety of teams spanning Product, Legal, Finance, Data Science, Enablement. Sales, Customer Success, and more
Analytical and action-oriented—you know how to connect the dots between product usage, customer insights, and revenue impact, are able to balance deep analysis with fact-paced execution.
A self-starter who thrives in fast-paced environments and has a bias for action
Ownership mentality—you take initiative, follow through, and hold yourself to a high bar

Responsibilities

Uplevel Apollo’s competitive intelligence program, including monitoring priority competitors, emerging entrants, and macro trends in the GTM/AI space.
Conduct deep competitive analyses - win/loss patterns, product feature gaps, GTM motions, pricing comparisons, customer sentiment, etc.
Translate competitive insights into campaign-level messaging, including launch narratives, demand gen themes, and field-facing positioning.
Partner with the broader Product Marketing team to ensure a strong competitive angle is embedded across all messaging, from launches and solutions messaging to website copy and enablement materials.
Establish a recurring competitive enablement loop across Sales, Customer Success, and Product, including battlecards, objection handling, and regular competitive updates.
Create and own competitive talk tracks for priority competitors, partnering with Sales, Sales Engineering, and Enablement to support head-to-head competitive deals with clear guidance on when to lean in vs. when to walk away.
Partner with Sales Enablement and RevOps to identify opportunities to improve competitive win rates. Develop targeted sales plays to support company-wide compete campaigns, and to address consistent loss patterns in specific segments, use cases, or deal sizes.
Create executive-ready insights that influence product strategy, positioning, and long-term roadmap.
Act as the internal expert on how Apollo wins in competitive moments, ensuring consistency and confidence across teams.
Collect and maintain competitive pricing and packaging intelligence.
Establish a recurring competitive enablement loop across Sales, Customer Success, and Product around pricing and packaging differences, including pricing inclusion in battlecards, objection handling, and regular competitive updates.
Proactively surface opportunities to change and improve our pricing and packaging to Pricing & Strategy, Product, and Product Marketing teams to remain competitive.
Work with the Pricing & Strategy team to design and orchestrate pricing/packaging change management, including stakeholder alignment, impact analysis, rollout planning, internal enablement, and external communications.
Lead cross-functional working groups across Product, Pricing & Strategy, Finance, Legal, RevOps, Enablement and Web to bring pricing and packaging changes to market.
Own the customer and field-facing narrative for pricing/packaging updates, including messaging, collateral updates, sales readiness, and customer rollout plans.
Over time: contribute to pricing research and strategy (willingness to pay studies, segmentation, value metrics, elasticity research) as skills and bandwidth allow.
Support the evolution of Apollo’s pricing architecture across both PLG and sales-led motions.