Product Marketing Senior Manager

Skillsoft•Boston, MA

9h•$160,000 - $200,000

About The Position

At Skillsoft, we propel organizations and people to grow together through transformative learning experiences. We believe every team member has the potential to be AMAZING. Join us in our quest to transform learning and help individuals unleash their edge. As a Product Marketing Manager, you will be part of a cross-functional team of marketers for our B2B-focused market segment. Together, this team is accountable for using market and customer research to shape the market narrative, positioning, and customer value propositions to ensure our platform is seen as essential to workforce transformation. The Product Marketing Manager will have the opportunity to lead highly effective B2B acquisition and growth strategies for Skillsoft’s platform. In this role, you will have access to market, customer, and product inputs and develop go-to-market plans that significantly impact our market share. The ideal candidate will have deep experience in platform or solutions marketing. As well as a passion for understanding customers and a successful technical and SaaS product marketing track record.

Requirements

Ability to think strategically about platform and product differentiation, pricing models, and competitive pressures
Highly motivated about identifying and building profitable market driven business opportunities to help drive revenue
12+ years of experience successfully implementing global B2B SaaS product marketing plans across direct sales channels for SaaS products
Bachelor’s degree in marketing or related business discipline
Subject matter expertise with platform, and technology solutions including AI and emerging technologies, and the ability to translate technical capabilities into business value
Expertise in synthesizing customer, product, and marketing data to make recommendations
Strong interpersonal skills with ability to effectively present and sell information both internally and externally
Experience collaborating and driving results within a matrixed international marketing organization and comfortable delivering in a lean, cross-functional team with ambiguity
Polished communication and executive presentation experience delivering confident, concise briefings to sales and product leadership
Ability to travel up to 20-25%

Nice To Haves

MBA and / or Product Marketing Certifications

Responsibilities

Deliver compelling platform positioning messaging to our target audience across multiple channels, differentiating our platform from the competition
Market Differentiation: Collaborate with Product Management, Sales Leaders, Customer Success, and other stakeholders to refine our industry narrative and the depth of capabilities, solutions, and partnerships
Go-to-Market Strategy: Drive the development and execution of a strategic marketing plan and tactics focused on the enterprise Technology Solutions, AI buyer, a high-growth segment, including the launch of strategic new solutions
Price Modeling: Influence packaging and pricing strategies for our products
In this role, you'll have the tools and resources to understand our platform, products and use cases, and be responsible for increased new business and high customer retention rates you’ll influence strategy and KPI targets