Senior Manager, Product Marketing - SMC
About The Position
Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio , an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles . The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow. We’re looking for a Senior Manager, Product Marketing to join our Ads Product team at Snap Inc!
Requirements
- Cross-functional leader who works with various stakeholder groups (Sales, Product, etc), both within Snapchat and across partner organizations to align on GTM strategy and influence product strategy
- Effective at building and leading high performing PMM teams
- Strong understanding of the digital marketing industry dynamics, especially Brand Advertising as it pertains to video and Performance Marketing with direct response
- Excellent verbal and written communication skills, with high attention to detail
- Strong public speaking skills and comfortable presenting to groups of 100 - 500+
- Bachelor’s degree or equivalent years of experience
- 12+ years of experience in product marketing or other relevant digital marketing or sales work
- 2+ years managing a team
Nice To Haves
- Solid track record in launching products & driving global adoption
- Advanced Degree (e.g., MBA)
- At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams
- Product Marketing experience at a consumer technology company or digital ads platform
Responsibilities
- Lead Product Marketing for Snapchat’s SMC focused advertising solutions
- Manage a team of Product Marketing Managers who focus on the full suite of Snapchat’s advertising products for SMC
- Lead Snapchat’s SMC revenue growth strategy working closely with XFN partners across sales, product, marketing science, business operations and planning.
- Lead the PMM team in collecting, synthesizing, and sharing advertiser feedback on new feature requests and on the performance of existing features, directly influencing the product strategy and roadmap
- Meet regularly with Sales, Advertisers, Marketing Science, Solution Engineers, and Customer Support to share product updates and insights and to identify challenges and opportunities to improve our products and processes
- Deliver revenue via internal and external marketing efforts planned and executed to a very high standard by the PMM team.
Benefits
- Snap Inc. is its own community, so we’ve got your back!
- We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms.
- Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Number of Employees
1,001-5,000 employees
