Senior Manager, Product Marketing & Customer Lifecycle

RSA ConferenceSan Francisco, CA
18d$160,000 - $180,000Remote

About The Position

RSAC Conference has been the cybersecurity industry's premier gathering for 34 years. Now, we're embarking on our most ambitious initiative yet: transforming from an annual conference into a year-round community platform that serves the global cybersecurity workforce. You'll be building something entirely new. You'll have the rare opportunity to shape a product from the ground up in a massive market with significant growth potential. This isn't about optimizing an existing product - it's about creating the go-to-market foundation for a platform that aims to become the definitive resource where cybersecurity professionals connect, learn, and collaborate year-round.

Requirements

  • 6-8+ years in product marketing and/or lifecycle marketing, with significant experience launching new products or building new categories
  • Proven track record designing and executing successful lifecycle marketing programs that drive measurable growth
  • Familiarity marketing to technical audiences and translating complex value propositions
  • You have a strong analytical mindset and experience using data to drive campaign decisions and lifecycle optimizations
  • You understand the full customer journey and know how to move people from one stage to the next
  • You have a collaborative leadership style with proven ability to lead without direct authority
  • You are comfortable with ambiguity and enjoy building processes and strategies from scratch
  • You put customers at the center of everything you do and have deep empathy for their challenges
  • You dream big with a bias for action and aren't afraid to challenge the status quo
  • You're equally comfortable with strategic planning and hands-on execution

Nice To Haves

  • Experience in cybersecurity, community platforms, and freemium subscription models are a bonus

Responsibilities

  • Go-to-Market Strategy & Campaign Creation
  • Be a trusted partner to the product team. Leverage customer data and research to recommend product enhancements and features
  • Build comprehensive GTM strategies for both B2C membership acquisition and future B2B enterprise opportunities
  • Design and execute omni-channel campaigns that drive product adoption and revenue growth
  • Write and develop marketing content including messaging documents, web copy, email campaigns, case studies, and blog posts
  • Lifecycle Marketing & Growth
  • Design and implement lifecycle marketing programs that nurture users from awareness through activation, engagement, and retention
  • Develop automated nurture campaigns and triggered communications that guide users to value realization
  • Create re-engagement and win-back campaigns to reduce churn and maximize customer lifetime value
  • Partner with cross-functional teams to identify and optimize key conversion points throughout the user journey
  • Market Intelligence & Analysis
  • Become an expert on the cybersecurity professional development landscape and competitive threats
  • Track industry trends, customer feedback, and market opportunities to inform strategy
  • Use data-driven insights to optimize campaigns, improve conversion metrics, and refine lifecycle touchpoints
  • Analyze cohort behavior and funnel performance to identify opportunities for growth

Benefits

  • Salary range $160,000 - $180,000
  • Employer-subsidized medical, dental and vision insurance
  • 401K retirement employer match
  • Home office equipment stipend and monthly technology stipend
  • Thirteen paid holidays per calendar year
  • Flexible personal time off
  • Annual employee bonus dependent upon overall company and personal performance
  • Annual company-wide offsite
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