Senior Manager, Product Marketing & Customer Lifecycle

RSA Conference•San Francisco, CA

18d•$160,000 - $180,000•Remote

About The Position

RSAC Conference has been the cybersecurity industry's premier gathering for 34 years. Now, we're embarking on our most ambitious initiative yet: transforming from an annual conference into a year-round community platform that serves the global cybersecurity workforce. You'll be building something entirely new. You'll have the rare opportunity to shape a product from the ground up in a massive market with significant growth potential. This isn't about optimizing an existing product - it's about creating the go-to-market foundation for a platform that aims to become the definitive resource where cybersecurity professionals connect, learn, and collaborate year-round.

Requirements

6-8+ years in product marketing and/or lifecycle marketing, with significant experience launching new products or building new categories
Proven track record designing and executing successful lifecycle marketing programs that drive measurable growth
Familiarity marketing to technical audiences and translating complex value propositions
You have a strong analytical mindset and experience using data to drive campaign decisions and lifecycle optimizations
You understand the full customer journey and know how to move people from one stage to the next
You have a collaborative leadership style with proven ability to lead without direct authority
You are comfortable with ambiguity and enjoy building processes and strategies from scratch
You put customers at the center of everything you do and have deep empathy for their challenges
You dream big with a bias for action and aren't afraid to challenge the status quo
You're equally comfortable with strategic planning and hands-on execution

Nice To Haves

Experience in cybersecurity, community platforms, and freemium subscription models are a bonus

Responsibilities

Go-to-Market Strategy & Campaign Creation
Be a trusted partner to the product team. Leverage customer data and research to recommend product enhancements and features
Build comprehensive GTM strategies for both B2C membership acquisition and future B2B enterprise opportunities
Design and execute omni-channel campaigns that drive product adoption and revenue growth
Write and develop marketing content including messaging documents, web copy, email campaigns, case studies, and blog posts
Lifecycle Marketing & Growth
Design and implement lifecycle marketing programs that nurture users from awareness through activation, engagement, and retention
Develop automated nurture campaigns and triggered communications that guide users to value realization
Create re-engagement and win-back campaigns to reduce churn and maximize customer lifetime value
Partner with cross-functional teams to identify and optimize key conversion points throughout the user journey
Market Intelligence & Analysis
Become an expert on the cybersecurity professional development landscape and competitive threats
Track industry trends, customer feedback, and market opportunities to inform strategy
Use data-driven insights to optimize campaigns, improve conversion metrics, and refine lifecycle touchpoints
Analyze cohort behavior and funnel performance to identify opportunities for growth