Senior Manager - Partnership Evaluation & Measurement

Hard Rock Digital • Hollywood, FL

15d • Remote

About The Position

The Senior Manager – Partnership Evaluation & Measurement is the backbone that supports the strategic direction for existing and new partnerships for Hard Rock Bet. You will lead partnership valuation, performance measurement, deal modeling, and asset optimization across our portfolio of sports and entertainment partners, including teams, leagues, talent, and major events. This role bridges quantitative modeling, strategic evaluation, and creative problem-solving — to determine the true value of every asset, every opportunity, and every partnership we invest in. You will create and refine the frameworks that guide how Hard Rock Digital evaluates, negotiates, optimizes, and measures partnerships across teams, leagues, talent, and major events. You’ll partner closely with Partnership Marketing, Brand, Insights, Analytics, User Acquisition, Promotions, Omni-Channel, VIP and agency partners to build a holistic measurement ecosystem that informs smarter decision-making and fuels how we invest across sports and culture.

Requirements

• 6-8+ years of partnership analytics, sponsorship valuation, sports marketing strategy, or related experience
• Bachelor’s degree in Marketing, Communications, Sports Management, or related field
• Deep understanding of sponsorship assets, valuation methodologies, and cross-channel marketing impact
• Strong financial modeling skills and experience building ROI frameworks
• Ability to translate data into clear insights and actionable recommendations
• Strong communicator with exceptional organizational skills
• Ability to balance fast-paced, evolving environments and juggle multiple priorities
• Excellent communication and relationship building skills
• Passion for sports, sports betting, entertainment, and culture

Responsibilities

• Lead valuations of new partnership proposals using bottom-up and top-down methodologies, asset mix assessment, FMV benchmarking, and financial modeling
• Analyze proposals across sports and entertainment partnerships, including teams, leagues, major events and talent to determine financial value, projected return and strategic impact
• Develop target spend recommendations rooted in asset value, market benchmarks, business potential, and Hard Rock Bet’s marketing strategy
• Build deal-shaping recommendations for existing and prospective partnerships including asset swaps, deal restructuring, added-value opportunities, and negotiation strategies
• Create valuation frameworks that blend quantitative outputs with qualitative factors such as brand fit, cultural relevance, and storytelling potential
• Maintain a consistent rate-card approach across categories: signage, digital, IP, content, hospitality, social, experiential
• Own partnership performance dashboards and reporting frameworks across the entire portfolio
• Evaluate full funnel, cross-channel partnership activation impact, including brand awareness, lift, favorability, down to lower funnel performance, including digital performance channels, CRM, on-site engagement, in app and more
• Deliver ongoing performance readouts and quarterly business reviews for leadership
• Assess current partner asset utilization and effectiveness; identify gaps, inefficiencies, and growth opportunities
• Support Partnership Marketing team with actionable insights that strengthen creative strategy and activation planning
• Work closely with Partnership Marketing to inform renewal strategies, optimization plans, and activation priorities
• Support Business Development with analysis for potential new markets, teams, or talent deals
• Create and evolve a centralized, full-funnel partnership valuation and measurement framework that blends quantitative and qualitative performance metrics with qualitative strategic context (including brand fit, cultural alignment, and creative storytelling potential), integrates brand and performance metrics through partnership dashboards and tools, and informs optimized asset mixes, deal valuation, and investment decisions across existing and prospective partnerships when recommending whether to pursue, negotiate, or decline new opportunities
• Partner with Creative/Brand teams to ensure assets are leveraged for storytelling impact
• Improve how Hard Rock Digital collects, analyzes, and distributes partnership performance data

Benefits

• Flexible vacation allowance.
• Remote: Enjoy the flexibility of remote work, with opportunities for in-person collaboration at our Davie, FL headquarters at least twice a year, or a hybrid arrangement
• Innovative Environment: Join a team that thrives on pushing boundaries.
• Growth Opportunities: As we scale, your role will evolve, providing you with unlimited opportunities for personal and professional growth.
• Diverse and Inclusive: Join a team that values diversity, inclusivity, and embraces varied perspectives.
• Backing of a globally recognized brand and enterprise-level resources

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 51-100 employees