Senior Manager Paid Social Media
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About The Position
The role involves partnering in the development of clients’ paid and organic social media campaign objectives based on larger strategic imperatives and brand goals. You will oversee the paid strategy for your roster of clients, focusing on targeting, research, ad copy development, and KPIs, while considering campaign outcomes beyond deep content engagement and conversion. A strong passion and expertise for buying in-platform, particularly across Meta, TikTok, LinkedIn, and Pinterest, is essential. This role requires strategic and detailed in-platform management with daily optimization and budget management. You will utilize social audience and other platform research and insights to develop approaches and tactics that meet business goals. Additionally, you will suggest the correct approach to clients to best reach their business objectives through social media, acting as a trusted leader in interactions with internal and external teams. Proactively identifying opportunities for optimization and expansion is key, as well as partnering with the media team to establish knowledge of social processes and best practices in social channels for both organic and paid efforts. Cultivating a deep knowledge of social media behaviors across consumer segments, platforms, and vertices will inform how MDG’s clients advertise and engage across channels. The ability to proactively solve problems, improve processes, create efficiencies, and contribute to POVs and team thought leadership is also required. Other related duties may be assigned by management.
