Senior Manager, Paid Social & Influencer Marketing

Zocdoc•New York, NY

2h•Hybrid

About The Position

Zocdoc is looking for a Senior Manager, Influencer & Paid Social Marketing to join our Growth Marketing team. Reporting to the Group Manager, Acquisition Marketing, you’ll own the strategy and performance of our multi-million dollar Influencer and Paid Social acquisition programs—scaling both channels against strict ROAS goals while building a cohesive, omni-channel approach. In this role, you’ll lead and develop a team of Associates and Sr. Associates across both channels, partnering closely with internal stakeholders and external partners to drive measurable growth. You’ll bring equal parts creativity and analytical rigor—leveraging influencer partnerships to unlock better paid social performance, and using paid social learnings to sharpen influencer strategy.

Requirements

10+ years of experience driving acquisition through influencer and paid social marketing, with a proven record of strong, measurable outcomes.
5+ years of people management experience, including coaching and developing Associates/Sr. Associates.
Deep understanding of how to run performance programs end-to-end: strategy, creative, measurement, optimization, and scaling.
Strong ability to analyze performance data to set strategy, identify opportunities, guide optimizations, and tell a clear performance story.
Excellent analytical and problem-solving skills, with sound judgment and a test-and-learn mindset.
The ability to manage multiple priorities at once—balancing speed, quality, and impact while keeping stakeholders aligned.

Responsibilities

Owning strategy to scale and optimize Influencer and Paid Social campaigns, ensuring performance stays aligned with business goals and ROAS targets.
Leading channel measurement, testing, optimization, forecasting, and budgeting—turning data into clear insights, decisions, and action plans.
Developing an integrated channel approach that uses influencer partnerships to strengthen paid social creative, targeting, and performance.
Partnering with internal stakeholders (e.g., Creative, Brand, Analytics, Product, Finance, Legal/Compliance) and external partners (e.g., creators, agencies, platforms) to maximize results.
Building and maintaining reporting cadences that clearly communicate performance, learnings, and next steps to marketing leadership and cross-functional partners.
Managing and developing a high-performing team across Influencer and Paid Social—setting clear goals, creating operating rhythm, and supporting growth and progression.

Benefits

Flexible, hybrid work environment at our convenient Soho location
Unlimited Vacation
100% paid employee health benefit options (including medical, dental, and vision)
Commuter Benefits
401(k) with employer funded match
Corporate wellness programs with Wellhub
Sabbatical leave (for employees with 5+ years of service)
Competitive paid parental leave and fertility/family planning reimbursement
Cell phone reimbursement
Catered lunch everyday along with beverages and snacks
Employee Resource Groups and ZocClubs to promote shared community and belonging
Great Place to Work Certified