Senior Manager of Paid Search

Allstate•McCullom Lake, IL

About The Position

The Growth Media team, part of the Enterprise Media Group within Allstate, is responsible for the planning, execution and optimization of Paid Search (SEM) campaigns across a portfolio of insurance products. We are seeking a strategic, data-driven, and hands-on Senior Manager of Paid Search to lead our paid search initiatives across multiple platforms. This role demands a visionary leader who can navigate the evolving search landscape, especially as AI transforms consumer behavior, automation, and campaign orchestration. The ideal candidate will combine deep platform expertise with a passion for innovation, mentoring, and cross-functional collaboration.

Requirements

8+ years of hands-on experience managing paid search campaigns, preferably in high-growth environments.
Deep expertise in Google Ads, Microsoft Ads, and bid management tools (e.g., SA360, Marin, Skai)
Deep expertise in excel (pivot tables, vlookups) and powerpoint
Experience in Adobe Analytics and Google Analytics
Experience with competitive insight tools such as SEMRush, Adthena, and BrightEdge
Experience with conversion tracking, attribution models, and audience segmentation
Strong attention to detail and organization required
Strong partnership management and collaboration with external & internal partners
Ability to provide insightful feedback and make effective decisions
Ability to build strong cross-functional relationships
Ability to effectively understand data, analyze results, draw insights and conclusions, and recommend appropriate actions in an atmosphere of fact-based decision-making
Strong communication skills both written and presentation Skills
Analytics
Campaign Development
Campaign Execution
Conversion Tracking
End-to-End Testing
Google Analytics
Microsoft Excel
Paid Search Marketing
Reporting

Nice To Haves

Google Ads Certification preferred

Responsibilities

Develop and execute paid search strategies aligned with business goals and customer acquisition targets.
Identify growth opportunities across search platforms and emerging trends in SEM.
Own end-to-end campaign execution: keyword research, ad copywriting, bidding strategies, audience targeting, and landing page optimization.
Manage large-scale budgets efficiently to maximize ROI and meet CPA/CAC goals.
Ensure accurate tagging and tracking to capture all necessary data points for analysis and reporting.
Partner with Analytics team to monitor, analyze, and report on campaign performance.
Build test and learn roadmap for paid search to continuously test improvements in performance.
Stay ahead of AI-driven changes in search behavior, automation, and platform capabilities (ex: PMAX)
Work closely with SEO and other media channels to create integrated search strategies.
Mentor and lead a team of paid search specialists, fostering a culture of accountability, innovation, and continuous learning.
Conduct regular 1:1s, provide feedback, and support career development through goal-setting and coaching.