Senior Manager, Paid Search

Tinuiti

1d•$100,000 - $120,000•Remote

About The Position

Who we are: Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As the Senior Manager, Paid Search you will: Client Management & Leadership: Oversee the complete lifecycle of paid search campaigns, including strategic planning, launch, and operational management. Partner with day to day clients/client side subject matter experts to strategize & present new optimization or testing opportunities. Client Onboarding & Transitions: Interact and communicate with clients via email or phone, fostering strong relationships and ensuring client satisfaction. Team Leadership and Development: Lead a team of paid search marketers, providing guidance, setting objectives, and fostering their professional development. Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, ensuring adherence to scorecard tasks, effectively managing client relationships, delivering best-in-class products, fostering team building, and facilitating career growth through clear goal-setting, feedback loops, and educational development, while maintaining certifications and staying updated on industry trends and best practices through continuous learning initiatives Business Acumen and Financial KPIs: Effectively manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, optimizing bids regularly. Innovation and Thought Leadership: Actively engage in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance. Client Education: Provide complete support for paid search campaigns, encompassing account setup, strategy development, organization, and tactical execution. Industry Expertise: Utilize reporting, analytics, and trend tools on a daily basis to track campaign results, conduct data analysis, and present findings in weekly client calls. Cross Channel Collaboration: Ensure frequent internal communication and integration with other channel leaders working on the same client; enabling each team member to identify how other channel activity is impacting theirs, and partnering to determine the appropriate next steps to maximize the broader picture. Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status. Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

Requirements

7-10 years of experience in Paid Search roles with a proven track record of executing successful campaigns with budgets of $1 million or more
Possession of Google Ads Search Certification, showcasing proficiency and commitment to industry-standard practices.
Demonstrated success analyzing data and using analytics tools to drive marketing decisions
Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint
Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives.
Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams.

Nice To Haves

2-3 years of team management experience preferred.
Additional relevant certifications are considered advantageous (namely Google Display, Video, App, and/or Shopping).
Experience managing and overseeing campaign types beyond Paid Search, including PMAX (additional advantage if experienced with Display, Video, App, Shopping, Demand Gen, etc.)

Responsibilities

Oversee the complete lifecycle of paid search campaigns, including strategic planning, launch, and operational management.
Partner with day to day clients/client side subject matter experts to strategize & present new optimization or testing opportunities.
Interact and communicate with clients via email or phone, fostering strong relationships and ensuring client satisfaction.
Lead a team of paid search marketers, providing guidance, setting objectives, and fostering their professional development.
Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, ensuring adherence to scorecard tasks, effectively managing client relationships, delivering best-in-class products, fostering team building, and facilitating career growth through clear goal-setting, feedback loops, and educational development, while maintaining certifications and staying updated on industry trends and best practices through continuous learning initiatives
Effectively manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, optimizing bids regularly.
Actively engage in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance.
Provide complete support for paid search campaigns, encompassing account setup, strategy development, organization, and tactical execution.
Utilize reporting, analytics, and trend tools on a daily basis to track campaign results, conduct data analysis, and present findings in weekly client calls.
Ensure frequent internal communication and integration with other channel leaders working on the same client; enabling each team member to identify how other channel activity is impacting theirs, and partnering to determine the appropriate next steps to maximize the broader picture.

Benefits

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100% with immediate vesting
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

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