Senior Manager of Marketing

Better Together•Naples, FL

22d

About The Position

Better Together works to end the root causes of poverty, dependency, divorce and child abuse by leveraging the power of the local church to provide struggling families with supportive relationships and meaningful work. Once properly supported, families can achieve independence, stay together and thrive. The Senior Manager of Marketing provides strategic, technical, and operational leadership to advance Better Together’s mission. This role sets the vision for marketing strategy, oversees systems and processes, and ensures technology and data are leveraged to drive efficiency, scale, and measurable results. While leading a creative team of storytellers, designers, and content specialists, this leader focuses on removing barriers, streamlining operations, and enabling capacity for greater impact. At Better Together, we are a mission-first team that shows up with purpose, humility, and grit. Our culture is shaped by five core values that guide how we lead, how we serve, and how we grow. If these values reflect who you are and how we work, you may be a great fit for our team. Better Together seeks to fill this position as soon as possible. The organization’s headquarters are in Naples, Florida, but all the Better Together staff reside in Florida. Better Together has built a highly successful work culture over the past decade with systems and structures designed for clarity, flexibility, and great communication. Key elements of the environment include: Weekly team meetings with clear accountability and the opportunity to solve issues as a team. Quarterly in-person team meetings at which you’ll build deeper relationships, set clear goals aligned with the Better Together vision, and brainstorm how to seize new opportunities An intensive 90-day orientation to familiarize you with the Better Together team, our policies, and how we operate Home office setup, including equipment and communication tools you need to hit the ground running

Requirements

Bachelor’s degree in marketing, business, or related field required; Master’s or advanced certification in digital strategy, marketing automation, or analytics preferred.
Candidates without a degree will be considered if they have 12+ years of proven marketing experience.
8+ years of progressive marketing leadership experience, with strong emphasis on systems, operations, and digital platforms.
Proven success implementing marketing technologies and automation to scale audience engagement and organizational impact.
Deep expertise in digital marketing, funnel design, CRM, analytics, and technology-enabled growth strategies.
Experience managing creative teams while focusing on enabling capacity through process and technology.
Strong analytical, strategic planning, and leadership skills, with a track record of driving measurable results.
Commitment to Better Together’s mission, with the ability to align technical strategy with mission impact.
Match Better Together’s core values (described above)

Nice To Haves

Master’s or advanced certification in digital strategy, marketing automation, or analytics preferred.

Responsibilities

Strategic Leadership & Oversight Define and direct a comprehensive, data-driven marketing strategy aligned with organizational growth and mission goals.
Partner with the COO and leadership team to ensure marketing efforts support development, program expansion, and external engagement.
Provide high-level oversight, direction, and accountability for the marketing team, while leaving creative execution to specialists.
Build a results-oriented culture that emphasizes efficiency, innovation, and measurable impact.
Systems, Processes & Technology Lead the design and continuous improvement of marketing systems and workflows that enable speed, scalability, and collaboration.
Leverage automation, CRM, and analytics platforms to streamline operations, optimize campaigns, and reduce manual effort.
Remove barriers that slow execution, ensuring the creative team has the tools, resources, and processes needed to deliver at scale.
Oversee integration of technology platforms (Salesforce, WordPress, ActiveCampaign, project management, analytics) into a cohesive ecosystem that supports data-driven decision-making.
Audience Growth & Funnel Performance Set direction for lead generation strategies across volunteers, donors, church partners, employers, and families.
Ensure campaigns are segmented, automated, and optimized to move audiences from awareness to sustained action and advocacy.
Oversee data capture, tracking, and reporting to measure funnel health, conversion rates, and ROI.
Provide strategic insights to guide targeting, resource allocation, and audience engagement priorities.
Brand, Creative & Storytelling Oversight Safeguard brand integrity and ensure consistency across campaigns, channels, and platforms.
Provide strategic guidance on messaging frameworks, audience personas, and positioning, while the creative team develops stories and assets.
Approve major creative campaigns and ensure alignment with organizational strategy and data insights.
Balance storytelling with performance metrics, ensuring creative content is supported by technology, systems, and measurable outcomes.